Nina Elomaa and Riku Ruokolahti: ESG, Reputation, and Leadership
“In sustainability management, it is extremely important to pay attention to both sustainability performance and the sustainability image that a company or organization projects,” says Nina Elomaa, Head of Sustainability at S Group.
Riku Ruokolahti, Head of Development at T-Media, has co-authored a chapter on ESG, reputation, and leadership in the book *Why Do We Need Reputation?* with Elomaa. In this expert video, Ruokolahti and Elomaa explain how sustainability, reputation, ROI, and KPIs are interconnected. See below how, for example, the S Group has measured its sustainability performance.
“Organizations should aim to be in the top right corner of the ESG matrix in terms of sustainability performance and sustainability perceptions,” says Nina Elomaa.
Professionals in corporate responsibility have taken note of the ESG aspects Reputation&Trust, and industry pioneers have made the model an integral part of their organizations’ sustainability metrics. Reputation&Trust distinguishes the impact of sustainability-based perceptions on business operations, thereby making the business impacts of sustainability visible.
T-Media’s ESG PERCEPTION indexcomprehensively tracks perceptions of an organization’s environmental, social, and corporate responsibility. The index illustrates the level and change in perceptions across corporate responsibility domains. It is based on the company sample from T-Media’s Reputation&Trust and comprises over 400,000 sustainability assessments. The company sample broadly represents companies operating in Finland, following a systematic principle of continuity.
In addition to understanding their own ESG performance, an essential part of reporting for organizations is comparing their results against industry-specific and general ESG indices, which we at T-Media have been tracking for the past ten years. We also offer the opportunity to conduct a more detailed competitive analysis in terms of ESG.
[button url=”https://reptrust.com/esg-maine-ja-johtaminen-tilaus/” size=”btn-md” style=”btn-primary” target=””]Request a reading link to the ESG PERCEPTION article[/button] [button url=”#enquiry” size=”btn-md” style=”btn-secondary” target=””]Book an ESG presentation[/button]
NINA ELOMAA serves as the Head of Sustainability at S Group; prior to that, she worked as the Head of Sustainability at the Fazer Group. Elomaa is responsible for S Group’s sustainability program, as well as for the strategic development of sustainability at the group level, its integration into business operations, and its management. Nina Elomaa has over 20 years of experience in sustainability work. She has previously worked in the energy sector and has experience in procurement and business management. Nina Elomaa is a member of the Board of Directors and the Supervisory Board of WWF Finland, as well as a member of the Board of Directors of the international amfori sustainability network.
RIKU RUOKOLAHTI isT-Media’s long-time Head of Development, author of the *Reputation Management Handbook*, lead developer of Reputation&Trust, and Chairman of T-Media’s Board of Directors. Riku is also a partner and board member at T-Media’s sister company, Third Rock, which promotes responsible business practices.
