“The most important lesson we’ve learned about reputation management has been a single ‘aha’ moment: emotions drive behavior. It was a small insight, but it has had a major impact on our understanding of the importance of stakeholder support,” says Jorma Mikkonen, Director of Public Relations at Lassila & Tikanoja. “We also realized that we may have been trying to influence our reputation…”
“Today, reputation is the backbone of a company’s success. A strong reputation increases appeal, willingness to buy, and word-of-mouth recommendations,” summarizes Tuuli Kousa, Head of Communications and Public Affairs at OP. Kousa adds that there is a strong correlation between reputation and stakeholder support. A strong reputation and strong stakeholder support go hand in hand. For this reason…
In the age of social media, building a reputation based on an unfounded public image is an impossible notion. A solid foundation for reputation is built through organizational leadership that combines proactive decision-making, a willingness to innovate, and bold communication. These themes were discussed by, among others, Accenture Director Carl Haglund, Vantaa Mayor Ritva Viljanen, and a professor of working life at the University of Helsinki…
“Reputation is incredibly important for any organization, but it’s also a devilishly difficult topic,” says Tomi Korhonen, Director of Communications at Business Finland. According to Korhonen, reputation is a difficult topic because it can never be fully controlled. Reputation is shaped by the experiences of those who receive the message. However, there is a lot…
“Reputation is incredibly important to companies. Reputation is something that needs to be managed. Reputation is capital,” says Nina Elomaa, Head of Corporate Responsibility at Fazer, summarizing the essence of reputation. And since reputation has value, it is of course essential to ask how this value can be increased. This is a question that surely interests everyone…