Academy

“Many companies fear the media, but the media can also be a partner,” says Kari Väisänen, Senior Consultant at T-Media. Communication is always a two-way street. Corporate communication requires both the company and the media. The framework of responsibility must be strictly adhered to. Traditional media is undergoing major changes. Both the media…

“Effective reputation management involves multiple stakeholders,” emphasizes Harri Leinikka, CEO of T-Media. Studying reputation among key stakeholders—such as the general public, decision-makers, the media, investors, and potential employees—helps in the comprehensive management of reputation. Harri Leinikka notes that a company with a good reputation attracts more committed employees, cheaper capital, and the support of its customers…

  “When you manage reputation, you manage people’s interactions with the company. There’s nothing else to it.” At the beginning of the section on leadership maturity, I discussed the mechanisms behind reputation and compared perceptions to small fragments that make up a reputation. In this chapter, we’ll take a closer look at where all these fragments come from. A psychologist…

In a special episode Reputation&Trust , Sari Lounasmeri, CEO of the Finnish Stock Exchange Foundation, and Victor Snellman, CEO of the Finnish Shareholders’ Association, discuss the importance of reputation for publicly traded companies. “Listed companies should be interested in their reputation because, ultimately, investing is a matter of trust,” says Sari Lounasmeri, CEO of the Finnish Stock Exchange Foundation. “Trust is largely based on a company’s reputation; investment decisions are influenced by…”

In a special episode of the T-Media Academy, our senior expert, Dr. Hanna-Mari Aula, who has written her dissertation on reputation, explains what is most important to keep in mind when managing reputation right now. An organization’s reputation is a holistic matter. There must be a clear understanding within the organization regarding reputation and the processes involved in building it in order to manage reputation effectively. Hanna-Mari…

Lauri Sipponen, Lidl’s former CEO, spoke at T-Media’s Reputation&Trust event about understanding stakeholders and the retail chain’s eventful journey toward building a reputation among Finnish consumers.   Lidl opened its first stores in Finland in 2002. “We entered the market in the early 2000s with quite a bang, with a straightforward, business-like approach. Product quality…

Antti Vasara, CEO of VTT, believes it is important to listen carefully to all key stakeholders. “Reputation is built every day, every moment. It may sound a bit cliché, but you could say that a reputation is built over the years, and then it can be lost in the blink of an eye,” says VTT CEO Antti Vasara….

The first step toward managing and understanding reputation is to assess its current state. “Reputation is one of the most important assets of any organization,” summarizes Alexandra Pasternak-Jackson, CEO of Amcham Finland. Amcham Finland is an international business network whose members include companies from various sectors operating in Finland. In Pasternak-Jackson’s experience…