Reputation&Trust

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Marimekko's Alahuhta-Kasko is the top CEO among private investors
August 23, 2024August 21, 2024

According to T-Media’s Reputation&Trust, the technology companies Ponsse, KONE, Gofore, and Vaisala are the most reputable listed companies among individual investors. Investors named Marimekko’s Tiina Alahuhta-Kasko as the best CEO. In collaboration with the Finnish Shareholders’ Association and the Finnish Foundation for Share Promotion, T-Media surveyed retail investors’ views on the reputation of Finland’s 80 largest publicly traded companies. The companies rated as having the best reputations were, in order…

Read More Marimekko's Alahuhta-Kasko is the top CEO among private investors
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Korkeasaari is the most renowned in the tourism and restaurant industry
June 19, 2024June 19, 2024

T-Media’s Reputation&Trust survey of the tourism and restaurant industry examined Finns’ views and perceptions of organizations in the sector as well as the industry as a whole. Korkeasaari Zoo is the most reputable organization among those surveyed—Heureka Science Center and Sokos Hotels were ranked second and third, respectively. Organizations in the tourism and hospitality sector…

Read More Korkeasaari is the most renowned in the tourism and restaurant industry
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In the social and health care sector, organizations have a better reputation than the sector as a whole
May 24, 2024May 23, 2024

According to the Reputation&Trust " survey of the social and health care sector conducted by T-Media, the organizations with the best reputations in the sector are Coxa Hospital for Joint Replacement, Pikkujätti, and the Allergy, Skin and Asthma Federation. Attendo’s reputation has grown the most among those surveyed. The reputation of organizations in the social and health care sector was surveyed in March–April 2024, and a total of 5,942 Finns responded to the survey. Three…

Read More In the social and health care sector, organizations have a better reputation than the sector as a whole
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Perceptions of vocational education have improved – Tampere Adult Education Center (TAKK) is the most prestigious
March 27, 2024March 27, 2024

The Reputation&Trust " survey of vocational schools conducted by T-Media reveals that the Tampere Adult Education Center (TAKK) is the most reputable vocational school. The SASKY Education Consortium saw the biggest rise in reputation. This is the third time the survey has been conducted in the field of vocational education, and it examined the reputation of vocational education in general as well as 30…

Read More Perceptions of vocational education have improved – Tampere Adult Education Center (TAKK) is the most prestigious
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Turkka Kuusisto explains the background to Posti’s rise in reputation: “We set out to develop Posti together, guided by a shared vision and purpose”
March 11, 2024May 13, 2026

Riku Ruokolahti, Head of Development at T-Media, interviewed Turkka Kuusisto, CEO of Posti, who is moving to Finnair. Posti achieved Finland’s biggest rise in reputation in 2023: how did this reputation surge come about, and what kind of legacy is Turkka leaving behind as he moves to his new employer? Research shows that Posti has enjoyed four consecutive years of rising reputation and…

Read More Turkka Kuusisto explains the background to Posti’s rise in reputation: “We set out to develop Posti together, guided by a shared vision and purpose”
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Nordnet, S-Bank, and OP Group are reputable companies in the financial sector
February 29, 2024February 29, 2024

Reputation&Trust of financial sector companies conducted by T-Media reveals that the most reputable organizations in the financial sector are Nordnet, S-Bank, and OP Group. The survey, conducted in December, was carried out among the general public, and the companies surveyed were organizations in the financial sector. A total of 26 financial sector organizations were surveyed in this round. Among the organizations surveyed were…

Read More Nordnet, S-Bank, and OP Group are reputable companies in the financial sector
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More and more shopping centers in Finland have a good reputation
February 8, 2024February 5, 2024

A record number of shopping centers have joined the ranks of those with a good reputation. For the fourth year in a row, the Mylly Shopping Center in Raisio holds the top spot. Mall of Tripla saw the biggest rise in reputation. T-Media’s annual Reputation&Trust of shopping centers was conducted for the fourth time. The survey examined the public’s views and usage of Finland’s ten largest shopping centers…

Read More More and more shopping centers in Finland have a good reputation
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The Church and the Ministry of the Interior are the public sector organizations that have seen the greatest improvement in their reputation
December 21, 2023January 29, 2024

The Evangelical Lutheran Church of Finland and the Ministry of the Interior saw the greatest improvement in their reputations in the Reputation&Trust survey of public administration conducted by T-Media. The Emergency Response Center Agency and the Border Guard share the top spot as the organizations with the best reputations. The reputation of public administration organizations was surveyed in October–November 2023, and a total of 9,932 Finns responded to the survey. The Evangelical Lutheran Church of Finland and the Ministry of the Interior…

Read More The Church and the Ministry of the Interior are the public sector organizations that have seen the greatest improvement in their reputation
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Jenni Santalo of VTT: It is important to understand the current state of our reputation among key stakeholders
December 18, 2023May 13, 2026

“Reputation management should start with researching your reputation,” says Jenni Santalo, Director of Marketing and Communications at VTT, in an interview with T-Media’s Academy. VTT is one of Finland’s most reputable public sector organizations in 2023. We interviewed Santalo about the keys to success in reputation management. “T-Media has had the pleasure of serving VTT continuously for over 25 years,”…

Read More Jenni Santalo of VTT: It is important to understand the current state of our reputation among key stakeholders
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The Emergency Response Center Agency and the Border Guard are the most prestigious organizations in the public sector
December 12, 2023December 12, 2023

The Emergency Response Center Agency and the Border Guard Agency share first place as the public administration organizations with the best reputation in the Reputation&Trust survey of public administration conducted by T-Media. The Office of the President of the Republic ranks third. The reputation of public administration organizations was surveyed in October–November 2023, and a total of 9,932 Finns responded to the survey. Of the top three organizations, the Emergency Response Center and…

Read More The Emergency Response Center Agency and the Border Guard are the most prestigious organizations in the public sector
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Wellness centers generally have a poor reputation—there are significant challenges related to management and communication
November 30, 2023November 29, 2023

The Reputation&Trust survey of well-being regions conducted by T-Media reveals that Soite in Central Ostrobothnia is the most reputable well-being region, with a moderate reputation score. The survey examined the reputation of a total of 21 welfare regions and stakeholder support among residents of those regions. T-Media surveyed the reputations of the welfare regions in August–September 2023, and a total of 5,134 residents of the regions responded to the survey…

Read More Wellness centers generally have a poor reputation—there are significant challenges related to management and communication
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The reputations of Finnish sports federations are on the decline – the Paralympic Committee is the most reputable of these organizations
November 7, 2023November 6, 2023

Reputation&Trust T-Media’s Reputation&Trust, the reputation of sports organizations ranges from good to moderate. The Finnish Paralympic Committee is the most reputable organization in the survey, while the Floorball Federation is the second organization to have achieved a good reputation. The Finnish Ice Hockey Association saw the largest decline in reputation in the survey. T-Media’s Reputation&Trust survey of sports organizations and federations, conducted in September, examined eight Finnish sports organizations…

Read More The reputations of Finnish sports federations are on the decline – the Paralympic Committee is the most reputable of these organizations
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Consumers are cautious about energy companies – on average, these companies’ reputations are at a moderate level
November 3, 2023November 1, 2023

T-Media’s Reputation&Trust of the energy sector focused on the general public’s perceptions of companies operating in the sector in Finland. The reputations of nearly all the energy sector companies surveyed are at a moderate level. Fortum was the only company rated as having a poor reputation in the survey. Reputation&Trust of the energy sector, Finns rated the reputation of companies in the sector as moderate on average. Only the electricity company…

Read More Consumers are cautious about energy companies – on average, these companies’ reputations are at a moderate level
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Fazer is Finland’s Most Reputable Company of 2023 – Corporate Reputation for Sustainability Is on the Decline
October 13, 2023October 16, 2023

The Reputation&Trust conducted by T-Media reveals that the companies with the best reputations in 2023 are Fazer, KONE, and Valio. Newcomers to the list of companies with the poorest reputations include Masku and fast-fashion giants Shein and H&M. General criticism of companies has increased, while perceptions of their sustainability have declined. T-Media surveyed companies operating in Finland…

Read More Fazer is Finland’s Most Reputable Company of 2023 – Corporate Reputation for Sustainability Is on the Decline
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The option to work remotely is becoming increasingly important when choosing a job
September 26, 2023September 25, 2023

A good salary is the most important factor for professionals in the technical and commercial fields when choosing a job, according to an employer reputation survey conducted by T-Media. The opportunity to work remotely has risen to become one of the most important selection criteria. T-Media surveyed work-related values and job selection criteria from March to May 2023, and a total of 2,700 people responded to the survey…

Read More The option to work remotely is becoming increasingly important when choosing a job
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Reputations of listed companies on the decline: Kone, Ponsse, and Gofore took the top spots
August 25, 2023August 24, 2023

Listed family-owned companies took the top spots and received significantly higher reputation ratings from retail investors than other listed companies, according to T-Media’s Reputation&Trust. Retail investors named UPM’s Jussi Pesonen as the best CEO among listed companies. In collaboration with the Finnish Shareholders’ Association and the Finnish Foundation for Share Promotion, T-Media surveyed private investors’ views on the reputation of Finland’s 79 largest listed companies. The most reputable…

Read More Reputations of listed companies on the decline: Kone, Ponsse, and Gofore took the top spots
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Heureka is the most prestigious company in the travel and restaurant industry—though the industry’s reputation is generally on the decline
June 29, 2023April 22, 2026

T-Media’s Reputation&Trust survey of the travel and restaurant industry examined Finns’ views and perceptions of organizations in the sector as well as the industry as a whole. The industry’s reputation has declined over the past couple of years. Heureka is the most reputable organization among those surveyed—Korkeasaari Zoo was ranked second and third in terms of reputation…

Read More Heureka is the most prestigious company in the travel and restaurant industry—though the industry’s reputation is generally on the decline
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The reputation of healthcare and social services companies is better than the industry’s overall reputation – Aava Medical Center has seen the biggest improvement in its reputation
June 15, 2023November 30, 2023

T-Media’s annual Reputation&Trust of the social and healthcare sector examined the public’s perceptions and views of organizations in the sector. The organizations with the strongest reputations are Coxa Hospital for Joint Replacement, Heart Hospital, and Kuopio University Hospital. Among the organizations measured in the survey, Aava Medical Center saw the greatest improvement in its reputation. As an industry, the social and health care sector has been…

Read More The reputation of healthcare and social services companies is better than the industry’s overall reputation – Aava Medical Center has seen the biggest improvement in its reputation
News

Finns value vocational schools – but their overall views of the education sector are less favorable
June 1, 2023June 1, 2023

T-Media’s Reputation&Trust of vocational schools revealed that Finns hold the vocational schools they are familiar with in high regard—while their overall perceptions of the vocational education sector are significantly less favorable. Luovi Vocational College is the most reputable institution in the survey, while OSAO saw the biggest rise in reputation. The survey, conducted in early 2023 Reputation&Trust T-Media’s Reputation&Trust, provided a rare insight into the views of Finland’s working-age population regarding vocational…

Read More Finns value vocational schools – but their overall views of the education sector are less favorable