“The most important lesson we’ve learned anseende has been a single ‘aha’ moment: emotions drive behavior. It was a small insight, but it has had a major impact on our understanding of the importance of stakeholder support,” says Jorma Mikkonen, Director of Public Affairs at Lassila & Tikanoja. “We also realized that we may have been trying to influence our reputation…”
“Today, reputation is the backbone of a company’s success. A strong reputation increases appeal, the willingness to buy, and word-of-mouth recommendations,” summarizes Tuuli Kousa, Head of Communications and Public Affairs at OP. Kousa goes on to say that there is a strong correlation between anseende stakeholder support. A strong reputation and strong stakeholder support go hand in hand. For this reason…
In the age of social media, anseende based on an unfounded public image is an impossible notion. A solid foundation for reputation is built through organizational leadership that combines proactive decision-making, a willingness to innovate, and bold communication. These themes were discussed by, among others, Accenture Director Carl Haglund, Vantaa Mayor Ritva Viljanen, and a professor of working life at the University of Helsinki…
“Reputation is incredibly important for any organization, but it’s also a devilishly difficult topic,” says Tomi Korhonen, Director of Communications at Business Finland. According to Korhonen, reputation is a difficult topic because it can never be fully controlled. Reputation is shaped by the experiences of those who receive the message. However, there is a lot…
“Reputation is incredibly important to companies. Reputation is something that needs to be managed. Reputation is capital,” says Nina Elomaa, Head of Corporate Responsibility at Fazer, summarizing anseende . And since reputation has value, it is, of course, essential to ask how this value can be increased. This is a question that surely interests everyone…