Senior Advisor Fredric Hammarström: “What could be more important to an organization’s success than its reputation?”
The newest member of our team is Fredric Hammarström, who focuses on the markets in Sweden, Norway, and Denmark. We asked Fredric to tell us a little about himself and his thoughts.
Hi, Fredric! It's been a pleasure to have you join our team. So we can introduce you to those who haven't met you yet: who are you and where are you from?
My name is Fredric, and I’m originally from the lovely city of Uppsala. I’ve lived in Stockholm for half my life.
I have a two-decade career behind me at Bacardi, the world’s largest family-owned spirits company. I led the company’s Nordic operations for 10 years before founding my own consulting firm a few years ago, which helps companies streamline their commercial operations.
How did you end up joining us?
I saw a post on LinkedIn where you were looking for someone with experience in the Nordic countries. I was looking for a team-oriented role, so I jumped at the opportunity right away.
What made you decide to apply specifically to Reputation and Trust Analytics?
The opportunity to work at a successful, fast-growing company. Plus, I get to put my experience in B2B sales to use in a role that ultimately helps strengthen democracy in societies. What more could I ask for?
What do you think about reputation, trust—and Reputation&Trust research Reputation&Trust—now that you’ve had a chance to familiarize yourself with it thoroughly?
What could be more important to an organization's success than its reputation?
Our model is unique—not only because of its academically grounded approach, but also because it offers practical insights. Reputation&Trust not only reveals anseende an organization’s anseende , but it also identifies dimensions that should be strategically prioritized; developing these can strengthen stakeholder behavior. It’s a real gem.
What does a typical workday for you at Reputation and Trust Analytics look like?
I am a senior advisor focused on expanding our footprint in Sweden, Norway, and Denmark. On a typical workday, I reach out to organizations in various industries and discuss with them how they can better understand and enhance their most valuable intangible asset: their reputation.
If you're interested in understanding and improving your organization's reputation, you can reach me at:
fredric.hammarstrom@reptrust.com
+46 708 41 41 19
Thank you, Fredric, and welcome once again to the Reputation and Trust Analytics family!
Photo: Vesa Koivunen
