News and current research from Reputation and Trust Analytics.
T-Media Relations experts Sari Kuvaja, Leo Stranius, and Jirimiko Oranen spoke at a webinar on April 16, 2020, about the world after the coronavirus. They offered advice on how to responsibly revitalize an organization for the new era. In her opening remarks, Sari Kuvaja, Head of Sustainability Services at T-Media, reflected on the role of companies during the pandemic, but also in the aftermath….
Tomi Korhonen, Director of Communications at Business Finland, notes that reputation management must continue even in the midst of a crisis. “And above all, that is precisely when it is needed,” Korhonen says. The first step in reputation management is an honest assessment of one’s own reputation, based on measuring it. “In the midst of change, one’s perspective often narrows…”
“The most important lesson we’ve learned about reputation management has been a single ‘aha’ moment: emotions drive behavior. It was a small insight, but it has had a major impact on our understanding of the importance of stakeholder support,” says Jorma Mikkonen, Director of Public Relations at Lassila & Tikanoja. “We also realized that we may have been trying to influence our reputation…”
“Today, reputation is the backbone of a company’s success. A strong reputation increases appeal, willingness to buy, and word-of-mouth recommendations,” summarizes Tuuli Kousa, Head of Communications and Public Affairs at OP. Kousa adds that there is a strong correlation between reputation and stakeholder support. A strong reputation and strong stakeholder support go hand in hand. For this reason…
In the age of social media, building a reputation based on an unfounded public image is an impossible notion. A solid foundation for reputation is built through organizational leadership that combines proactive decision-making, a willingness to innovate, and bold communication. These themes were discussed by, among others, Accenture Director Carl Haglund, Vantaa Mayor Ritva Viljanen, and a professor of working life at the University of Helsinki…
Citizens expect public sector organizations to be capable of reform, according to Reputation&Trust public administration. There is also a significant gap between public administration and the private sector in terms of leadership perceptions. However, public administration outperforms the private sector in terms of accountability. The reputation of public administration organizations was examined across eight areas Reputation&Trust. The review covered the organizations’ transparency in governance, financial situation, leadership, ability to innovate, interaction with stakeholders,…
“Reputation is incredibly important for any organization, but it’s also a devilishly difficult topic,” says Tomi Korhonen, Director of Communications at Business Finland. According to Korhonen, reputation is a difficult topic because it can never be fully controlled. Reputation is shaped by the experiences of those who receive the message. However, there is a lot…
“Reputation is incredibly important to companies. Reputation is something that needs to be managed. Reputation is capital,” says Nina Elomaa, Head of Corporate Responsibility at Fazer, summarizing the essence of reputation. And since reputation has value, it is of course essential to ask how this value can be increased. This is a question that surely interests everyone…
T-Media’s “A Few Words on Reputation Management” video series gets straight to the heart of leadership. When it comes to competitiveness, reputation matters. That is why reputation must be managed just like any other aspect of business. T-Media’s Reputation&Trust, which measures and analyzes reputation, is also built around this perspective…
A total of 228 Finnish journalists were interviewed for T-Media’s “Organizations’ Media Barometer” survey. In the survey, the journalists spontaneously named the labor market or union leader they considered the best. Antti Palola of STTK received the most mentions in the survey. “The media’s appreciation is heartwarming, and it is also a recognition of the entire STTK office and its member unions…”
When we talk about the climate crisis, it’s easy to blame that famous “someone else” and demand that they solve the problem. Antero Vartia, founder of the Compensate Foundation, reminds us that if we’re looking for someone to blame, the finger of blame points at each and every one of us. We all release carbon dioxide into the atmosphere every day….
Reputation&Trust 2019 Reputation&Trust were held on Monday, October 29—here are some highlights from the event. Below, Riku Ruokolahti asks whether your communications manager is also responsible for your company’s most critical risk—and competitive advantage. At the event, we unveiled the results of Reputation&Trust latest Reputation&Trust and honored Finland’s most reputable companies for 2019….
I have now been working for a month as the Director of Sustainable Future at T-Media Relations Oy. My new job has been featured in publications such as Talouselämä and Helsingin Sanomat. For me, the first month culminated Reputation&Trust T-Media Reputation&Trust , where Finland’s most and least reputable companies were announced. I gave a speech at the event about the future…
A company’s reputation is both a source of success and a potential pitfall—and it is often shouldered by those who are ill-equipped to bear the burden. Riku Ruokolahti is the Director of Development at T-Media and heads Reputation&Trust . Riku coaches senior leadership and management teams in comprehensive reputation management. Riku is currently writing…
For the second year in a row, the forestry machinery company Ponsse has been named Finland’s most reputable company, according to T-Media’s annual Reputation&Trust. At the same time, the reputation of companies in the care sector has plummeted. The top three most reputable companies held their ground from the previous year: Finland’s most reputable company in 2019 is forestry machinery manufacturer Ponsse, elevator and escalator manufacturer Kone…
What exactly is the key risk and competitive factor for the company mentioned above? Let’s start by asking the world’s largest insurance broker about corporate risks. A few years ago, the British insurance broker AON conducted a global survey on corporate risks. AON asked thousands of decision-makers specializing in corporate risks from over 60 countries to assess various…
T-Media continues to focus on business-driven sustainability. The general meeting of T-Media Relations Oy has confirmed the appointment of Anne-Maria Flanagan to the company’s board of directors. Flanagan serves as the Head of Sustainability at SRV Group Plc. She holds a Master’s degree in Economics. “This is an exciting opportunity to help develop business-driven sustainability,” says Anne-Maria Flanagan. “T-Media combines…
Leo Stranius, who holds a Master’s degree in Public Administration, has joined T-Media Relations Oy as a partner and will begin working for the company as Director of Sustainable Future on October 1, 2019. Stranius is moving to T-Media from his position as Executive Director of Kansalaisareena. Previously, he has worked as the Executive Director of the Finnish Nature League and the Finnish Association for Nature Conservation, as well as a corporate consultant. Stranius…
Alina Matula worked as a corporate social responsibility project assistant at T-Media during the summer of 2019. During the summer, she interviewed young people—university students nearing graduation—about their hopes for future employers. In her blog, Alina paints a picture of young people’s dream employer. The Dream Employer In recent years, there has been a lot of public discussion about…