News and current research from Reputation and Trust Analytics.
It took a great deal of help to create and complete this project. Without the support of the people around me, this journey would have been impossible. It’s wonderful that it’s now done. I am especially grateful to Anu Räsänen, content producer at Third Rock, a sister company of T-Media. Anu’s confident…
As I write this, it’s Monday, and we have our Tuesday meeting at Reputation and Trust Analytics. The Tuesday meeting has traditionally been a company-wide lunch where we eat from shared pots and catch up with each other. Now we’re meeting digitally. The pandemic has forced us to adapt. The meeting got its name back in the day…
In my article on corporate competitiveness, I took a trip down memory lane. I recalled an insight that really sparked my interest in reputation. That insight was the presumed causality between reputation and stakeholder support. Broken down into pieces, the insight offered an opportunity to think of reputation as a management principle and a real factor in competitiveness. What if stakeholder support…
Jorma Mikkonen has made it his life’s mission to transform society into a sustainable circular economy. Jorma has served this mission in a variety of leadership roles in business operations, public relations, corporate responsibility, and communications and branding. Lassila & Tikanoja’s story is a colorful one. The company has evolved from a wholesaler through the apparel industry and a phase as a diversified conglomerate to its current…
“Winning ideas are dead on arrival if they aren’t genuinely welcome.” Context determines the goals It would be nice to present a clear, numerical goal that suits everyone. However, we absolutely cannot do that. Setting reputation goals is subordinate to the business context and the company’s…
“Today’s plans are tomorrow’s reality.” First, you learn to recognize what you don’t know. We’re still at Giant Corporation, and you’re still at the helm. Yesterday was a thought-provoking day: you and the executive team reached a consensus on the company’s reputation, its significance, and its specific impacts….
“That’s how it goes, of course. This has always been a matter of common sense.” In the previous chapter, we revisited the philosophical roots of reputation and competitiveness and compared established theory with statistical evidence. By this I mean the connection between reputation and stakeholder support. I have often noted that the evidence presented is…
“Excuse me, but are all those components of reputation really equally important and meaningful?” Measuring reputation alone is not enough to serve as a decision-making tool. The previous chapter emphasized the importance of measuring reputation in a management context. The purpose of the chapter was to describe the challenges of leadership and the solutions associated with them in a relatable…
“The general public is not a particularly important stakeholder for us.” In the second chapter of the book, we examine the development of theoretical thinking regarding stakeholders from the perspective of corporate competitiveness. In this chapter, we focus on stakeholders from the perspective of reputation management. A company’s reputation can be understood as interpretations of the company and its operations in “someone else’s” mind….
“The business environment is currently undergoing a transformation.” So far, we have outlined how reputation creates value, examined its place and role in strategy, considered the practical challenges of reputation management, and explored the process by which reputation is formed. I wouldn’t be surprised if someone were already getting restless at this point…
“A company’s most valuable asset isn’t sitting in a bank vault like a pile of cash.” We’ve reached the point where we’re conducting an interim review. Before we move on—to the detailed aspects of reputation management—it’s time to summarize what we’ve covered so far. In the first two chapters, we examined…
“When you manage reputation, you manage people’s interactions with the company. There’s nothing else to it.” At the beginning of the section on leadership maturity, I discussed the mechanisms behind reputation and compared perceptions to small fragments that make up a reputation. In this chapter, we’ll take a closer look at where all these fragments come from. A psychologist…
“We have a very clear understanding of our reputation, even without measuring it.” Reputation doesn’t arise in a vacuum; it is formed in this world. It is built from small fragments—fragments that each represent a perspective related to the company. These perspectives are shaped by experiences and any past…
“Without reputation, a brand is nothing but empty promises.” Leading academics, consultants, and business executives in the field were invited to the roundtable discussions at the reputation and branding seminar. The same topic was debated on the main stage, in small groups, and even over cocktails in the evenings. One thing became clear: regarding the roles of reputation and brand…
In a special episode Reputation&Trust , Sari Lounasmeri, CEO of the Finnish Stock Exchange Foundation, and Victor Snellman, CEO of the Finnish Shareholders’ Association, discuss the importance of reputation for publicly traded companies. “Listed companies should be interested in their reputation because, ultimately, investing is a matter of trust,” says Sari Lounasmeri, CEO of the Finnish Stock Exchange Foundation. “Trust is largely based on a company’s reputation; investment decisions are influenced by…”
In a special episode of the T-Media Academy, our senior expert, Dr. Hanna-Mari Aula, who has written her dissertation on reputation, explains what is most important to keep in mind when managing reputation right now. An organization’s reputation is a holistic matter. There must be a clear understanding within the organization regarding reputation and the processes involved in building it in order to manage reputation effectively. Hanna-Mari…
The COVID-19 pandemic has changed people’s perceptions and expectations regarding their living environment. The most important factors contributing to a city’s appeal are the livability and safety of its neighborhoods, as well as a sense of community. The most attractive cities in Finland are Tampere and Kuopio. Among the ten largest cities, Jyväskylä, Turku, Oulu, and… also receive high ratings.
“A brand that is meaningless, odorless, tasteless, and ‘whatever’ is not viable.” Nina Elomaa has developed sustainability strategies and management practices for companies and organizations. She believes that global sustainability challenges and the promotion of sustainable development increasingly require a holistic approach and collaboration. Nina serves as the S Group’s Head of Sustainability….
Finland’s largest shopping centers have strengthened public trust during the COVID-19 pandemic. The shopping centers with the best reputations are Mylly Shopping Center, Mall of Tripla, and Jumbo. Reputation&Trust T-Media Reputation&Trust, which assessed the reputation of shopping centers, reveals that public trust in shopping centers remains strong despite the effects of the pandemic. Of the thirteen shopping centers surveyed, ten receive high marks for their trustworthiness…