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News and current research from Reputation and Trust Analytics.

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SRV is the company that has seen the biggest rise in reputation among the ten largest companies in the construction industry
September 21, 2022September 22, 2022

Lujatalo is the most reputable of the ten largest companies in the construction industry, while SRV is the one that has seen the biggest rise in reputation among the top ten. Pohjola Rakennus receives the highest score on the ESG index, which assesses corporate responsibility. T-Media’s annual Construction Industry Reputation&Trust survey examined Finns’ perceptions and views of industry players among the general public. Of the ten largest construction companies in Finland and…

Read More SRV is the company that has seen the biggest rise in reputation among the ten largest companies in the construction industry
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Riku Ruokolahti: The Maturity of Reputation Management
September 21, 2022

“We have a very clear understanding of our reputation, even without measuring it.” A REPUTATION DOES NOT ARISE in a vacuum; rather, it is formed in this world. It is built from small fragments—fragments that each represent a perspective related to the company. The ingredients for these perspectives are experiences and any previous…

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The Wharton Mortars Softball Tournament Celebrates Teamwork
August 16, 2022

Colleagues from T-Media, the cybersecurity firm Silverskin, and the marketing data company Supermetrics faced off once again in the annual Wharton Mortars pesäpallo tournament. This year, T-Media took home the tournament trophy. The tournament, held in summertime Suomenlinna, got off to a spectacular start when a 17th-century cannon boomed on the sandy field of Susisaari. Behind the historic blast was Helsinki’s Wanha Waruswäci, who…

Read More The Wharton Mortars Softball Tournament Celebrates Teamwork
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Changes in the reputation of companies in the travel and restaurant industry: Sodexo has risen from the ranks of those with a poor reputation, while Hesburger’s reputation has plummeted
August 9, 2022April 22, 2026

T-Media’s Reputation&Trust survey of the tourism and restaurant industry examined Finns’ views and perceptions of organizations in the sector as well as the industry as a whole. The survey shows that the industry’s reputation, which had been on an upward trend for several years, has begun to decline. The reputation of the tourism and restaurant sector has fallen to 3.24 (on a scale of one…

Read More Changes in the reputation of companies in the travel and restaurant industry: Sodexo has risen from the ranks of those with a poor reputation, while Hesburger’s reputation has plummeted
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The reputation of the social and health care sector is on the decline – Esperi Care saw the biggest improvement in its reputation
June 15, 2022June 15, 2022

T-Media’s annual Reputation&Trust of the social and health care sector examined the public’s perceptions and views of organizations in the sector. The survey reveals that the sector’s overall reputation is declining. T-Media has been studying the social and health care sector as a separate research area since 2016. The six-year tracking period reveals that the reputation of organizations in the social and health care sector has…

Read More The reputation of the social and health care sector is on the decline – Esperi Care saw the biggest improvement in its reputation
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Pekka Harjunkoski to strengthen T-Media’s research expertise
May 23, 2022April 20, 2023

T-Media’s research expertise was strengthened in May when Pekka Harjunkoski, a veteran of customer and stakeholder research, joined the company as a consultant. Before joining T-Media, Pekka Harjunkoski served as research director at a customer and market research firm, where he developed the company’s research operations. Pekka has solid and diverse experience in data collection, analysis…

Read More Pekka Harjunkoski to strengthen T-Media’s research expertise
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At the "Morning at the Core" event, a discussion on corporate responsibility: ESG metrics can be managed and measured
May 23, 2022May 23, 2022

The theme of ProCom’s “Aamu ytimessä” event was corporate responsibility and the investment world’s sustainability term, ESG. Riku Ruokolahti from T-Media, Sari Kuvaja from Third Rock, and Nina Elomaa from S Group discussed how a company’s ESG image can be managed and what challenges and opportunities are associated with communicating it. Today’s corporate responsibility terminology…

Read More At the "Morning at the Core" event, a discussion on corporate responsibility: ESG metrics can be managed and measured
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Riku Ruokolahti: Reputation is a key force against information manipulation
April 20, 2022April 21, 2022

In information warfare, the battle is fought in people’s minds, and democracy as a system is based on people’s minds. This is precisely why democracy and its institutions are particularly vulnerable when an information influencer strikes. An organization’s reputation, in turn, is shaped by the shared perceptions people hold about that organization. This article explores information and cyber influence from the attacker’s perspective…

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Dr. Nina Laakso joins T-Media as a Senior Advisor
April 20, 2022April 20, 2022

Nina Laakso (Ph.D. in Economics), an expert in leadership, ethical conduct, and corporate responsibility, will join T-Media as a Senior Advisor on May 1. Nina previously served as Research Director at the Finnish Center for Ethics in Sports (SUEK). T-Media’s team of experts is growing stronger as we welcome Nina Laakso, Ph.D. in Economics, to assist our clients. SUEK ry’s…

Read More Dr. Nina Laakso joins T-Media as a Senior Advisor
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T-Media has been awarded an ISO quality certification for its research
April 12, 2022April 26, 2022

Inspecta Sertifiointi Oy has awarded T-Media Oy an ISO 20252:2019 certificate in recognition of its research service and production processes, as well as their development and management, in accordance with the standard. As part of the audit, sample and data management as well as data processing were also reviewed in accordance with the standard. “Monitoring and improving quality are at the heart of what we do…”

Read More T-Media has been awarded an ISO quality certification for its research
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Tampere and Kuopio are Finland's most attractive cities – Lahti shows the greatest improvement
April 8, 2022April 8, 2022

For the second year in a row, Tampere remains Finland’s most attractive city, with Kuopio a clear second. Lahti has seen the greatest improvement in its ranking and appeal. In T-Media’s “Attractiveness & Impact” survey of the ten largest cities, people are taking a more critical view of changes in their living environment. The most important factors in a city’s attractiveness are a sense of community in residential areas and issues related to safety…

Read More Tampere and Kuopio are Finland's most attractive cities – Lahti shows the greatest improvement
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Avanza has overtaken IKEA as Sweden's most prestigious company
March 30, 2022April 4, 2022

Avanza, a Swedish company specializing in online brokerage, has overtaken IKEA—which had held the title of Sweden’s most reputable company for several years—according to Reputation&Trust latest Reputation&Trust. Attendo, PostNord, Ryanair, and chicken meat producer Kronfågel were rated as the companies with the poorest reputations. The survey examined Swedes’ views on the country’s most and least reputable companies. The companies awarded the highest reputation in the previous survey…

Read More Avanza has overtaken IKEA as Sweden's most prestigious company
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Perceptions have a strong influence in the financial sector
March 30, 2022March 31, 2022

T-Media’s Reputation&Trust, which focuses on companies in the financial sector, revealed that the reputation of financial organizations has a significant correlation with the level of support shown by Finns. The most reputable organization in the survey is S-Bank. The survey, conducted at the turn of the year, was carried out among the general public, and the companies surveyed were financial sector organizations. A total of 26 financial sector companies were surveyed in this round…

Read More Perceptions have a strong influence in the financial sector
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Elina Melgin, ProCom’s long-time CEO, Appointed Senior Advisor at T-Media
March 2, 2022March 2, 2022

Elina Melgin, an experienced communications professional, Ph.D., and adjunct professor, has been appointed Senior Advisor at T-Media. Melgin will begin her new role in the fall of 2022. Melgin, who has long served as CEO of the communications professionals’ network ProCom ry and Oy, has announced that she will step down from her current position by the end of August. “My departure from the role of CEO at ProCom…

Read More Elina Melgin, ProCom’s long-time CEO, Appointed Senior Advisor at T-Media
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Mikko Helander, CEO of Kesko: “A good reputation will continue to support strong commercial growth in the future”
March 1, 2022May 13, 2026

Kesko’s CEO Mikko Helander shared his thoughts with T-Media on reputation management in a publicly traded company. At Kesko, reputation management is carried out as part of strategy implementation; trust and reputation are systematically measured across multiple stakeholder groups and reported all the way up to Kesko’s Board of Directors. “It is fair to say that today, the importance of reputation has become even more pronounced,…

Read More Mikko Helander, CEO of Kesko: “A good reputation will continue to support strong commercial growth in the future”
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Our customers trust us—thank you very much!
March 1, 2022March 2, 2022

We conducted our own Reputation&Trust among our customers to understand how we are perceived in their eyes. The survey was carried out Reputation&Trust in late 2021. The results revealed that our reputation and trust are at an excellent level among our customers. Our customers rated our overall reputation as excellent (4.07 on a scale of 1–5). The survey identified our operations as the strongest aspect of our reputation…

Read More Our customers trust us—thank you very much!
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Recording of the webinar: "ESG and Corporate Reputation as Drivers of Sustainable Growth and Shareholder Value"
February 3, 2022March 1, 2022

The first event of T-Media’s anniversary year explored the impact of ESG and reputation on shareholder value, investor behavior, customer recommendations, and workforce availability. You can watch the full recording of the event below. [button url=”https://www.webcasting.fi/esg-ja-yhtion-maine-kestavan-kasvun-ja-omistaja-arvon-rakentajana/” size=”btn-md” style=”btn-primary” target=””]Watch the webinar recording[/button] [button url=”/wp-content/uploads/2022/02/ESG_and_Reputation_webinar_02022022_presentation_materials.pdf” size=”btn-md” style=”btn-secondary” target=””]Download the webinar presentation materials[/button] Boyden’s…

Read More Recording of the webinar: "ESG and Corporate Reputation as Drivers of Sustainable Growth and Shareholder Value"
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Raisio Mylly Named Most Reputable Shopping Center Once Again
January 21, 2022

A study by T-Media on the reputation of shopping centers revealed that Raisio’s Mylly is once again the most highly regarded of the largest shopping centers. The Helsinki-based Kaari shopping center has improved its reputation the most compared to last year. The reputation of Finland’s largest shopping centers was surveyed for the second time in late 2021. The study included the ten largest centers as well as those with the largest floor area…

Read More Raisio Mylly Named Most Reputable Shopping Center Once Again
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The reputation of companies in the chemical industry has an exceptionally strong influence on the general public’s behavior and trust
January 20, 2022January 20, 2022

Reputation&Trust, which focuses on companies in the chemical industry, shows that reputation has a strong influence on the general public’s behavior toward companies. Companies in the chemical industry are expected to demonstrate transparency and take responsibility for the environment and society. T-Media surveyed a total of 16 key B2B and B2C companies in the chemical sector in the fall of 2021. This is the second time the survey has been conducted…

Read More The reputation of companies in the chemical industry has an exceptionally strong influence on the general public’s behavior and trust