Reputation and Trust Analytics
Here are the posts about the search results
Survey results are a valuable communication tool—not just a report for the management team. This page has been put together to help you: how to communicate the results effectively, to whom, and through which channels.
FAQ
Reputation is your organization’s most significant intangible asset. Communicating the progress of your reputation is a leadership decision, not merely a routine public relations task.
Sharing results makes reputation management visible both internally and externally. It signals to stakeholders that your organization listens, measures, and systematically improves its operations. Internally, it engages employees—who play a crucial role in building reputation—and provides the leadership team with a shared factual basis for decision-making.
Transparency about results also strengthens credibility: an organization that communicates both its strengths and areas for improvement appears more trustworthy than one that only shares good news.
A good rule of thumb: everyone who influences reputation or is influenced by it.
Internal target groups | Employees are the most important internal audience. They are the drivers of reputation in everyday life. Share the results with all staff in an understandable way and link them to the organization’s strategy. The executive team and board of directors need a more analytical presentation that links reputation results to business impacts. For owners, reputation indicators are part of risk and value management.
External target groups | Customers, partners, the media, and the broader public. In external communications, the focus is on successes, the direction of development, and commitment to ongoing reputation management.
Social Media | Sharing your own reputation report on LinkedIn or other social media channels is a quick and effective way to raise awareness of your reputation management efforts. A brief introduction—explaining what the results mean to you and what you plan to do about them—makes the post more interesting and meaningful than simply presenting a number.
Press release or news article | Anexcellent way to highlight a significant improvement in reputation, a strong market position within the industry, or key findings from the research. We can assist with drafting the press release, and our experts can provide comments and quotes for it.
Internal channels | Intranet, employee newsletter, all-hands meetings, or team meetings. It’s worth investing just as much in internal communication as in external communication. Employees who know where the organization is headed are more motivated brand ambassadors.
Customer and stakeholder meetings | Reputation results serve as an excellent conversation starter for deepening customer relationships or partnership negotiations. “This is how your stakeholders view us—and here’s what we’re doing about it” is a powerful message.
Annual Report and Sustainability Report | Reputation metrics fit naturally into the non-financial indicators of annual reporting. They reinforce the image of systematic, measurable sustainability work.
You can make extensive use of the research material in your own communications. However, there are a few important limitations to keep in mind:
- Competitor comparisons are for internal use only: they may not be shared in visual form, but the results may be described in writing in your own communications.
- Luottamus&Maine® is a registered trademark and is also a Community design registered with the European Union Intellectual Property Office. The visual elements, forms, research claims, and methods it contains are protected by the service provider’s intellectual property rights. Therefore, the specific claims, statistical methods, or analytical methods of the research model cannot be disclosed. They are part of the protected content at the core of the research methodology.
If you're unsure, ask one of our experts. We'll help you determine what can be distributed and how.
If you truly want to protect your reputation, every member of the organization must be involved in building it.
“An organization’s reputation is shaped by every single interaction—whether through the organization’s direct interactions with all its various stakeholders, its own communications, or the stories told by others, which spread through traditional media, social media, and private conversations alike.”
Riku Ruokolahti, Director of DevelopmentReputation and Trust Analytics
