Helene Foxberg and Alexander Widén have joined T-Media’s Stockholm team
T-Media’s team of experts has been strengthened with the addition of Helene Foxberg and Alexander Widén. Our new experts will support our Swedish and international clients and drive our growth in Sweden.
Helene and Alexander joined T-Media’s international division, Reputation and Trust Analytics, as Senior Advisors on January 8, 2024.
Helene holds a Master of Laws degree from Stockholm University. Before joining T-Media, she worked as a manager at an insurance company.
“I comefrom a world where business risks are managed in different ways. Reputational risk is just as important as any other risk in a company. Reputation&Trust offers insights into how to address and manage reputational risk. The concept is based on data-driven insights. It shows how different stakeholders’ perceptions of a company influence their behavior. The model also helps companies identify key areas for improvement and use the results as actual KPIs. Reputation&TrustAll companies striving for long-term sustainability and competitive awareness will benefit from Reputation&Trust& Reputation&Trust concept, Reputation&Trust says Helene Foxberg .
Alexander has a multidisciplinary academic background and holds degrees in both economics and communications. He also holds a Future Strategist certificate from the Swedish research institute Kairo’s Future. Before joining Reputation and Trust Analytics, Alexander worked as a communications and brand strategist in the food industry, focusing on creative concept development and target audience loyalty.
“In my experience, market research—especially in large companies—is often approached from a siloed perspective. This narrow focus limits companies’ ability to achieve a broad and lasting impact. I was immediately intrigued when I was introduced to the Reputation&Trust holistic approach and its visualized, data-driven insights. “Thanks to this unique model, organizations can truly base their reputation management on hard data and measurable insights,” says Alexander Widén.
Reputation and Trust Analytics is an international company owned by T-Media that specializes in strategic reputation research and aims to help organizations improve trust and their business environment. The company’s best-known product is the world-class, data-driven
Reputation&Trust, which is widely used by executive teams across various industries. New employees are strengthening T-Media’s expertise both in Sweden and internationally.
“We arethrilled to welcome Helene and Alexander to the T-Media family. I am confident that their backgrounds and extensive knowledge will ensure that we can provide first-class service to our Swedish customers. In addition, they bring new and specialized skills to our team that are valuable in both Finland and Sweden—and internationally,” says Harri Leinikka, CEO of T-Media.
“T-Mediastood out to me as an employer because of its authenticity, professionalism, and strong values, which are reflected in both its employee and customer relationships,”Helene said of her new position.
“Howcould I have resisted the immediate warmth and personality of Harri, Riku, Elisa, and the rest of the team?” Alexander adds.
For more information:
Helene Foxberg, Senior Advisor, Reputation and Trust Analytics
helene.foxberg@reputationandtrust.com
tel. +46 (0) 73 556 69 26
Alexander Widén, Senior Advisor, Reputation and Trust Analytics
alexander.widen@reputationandtrust.com
tel. +46 (0) 70 471 23 32
Harri Leinikka, CEO, Reputation and Trust Analytics
harri.leinikka@reputationandtrust.com
tel. +358 40 505 5001
Photo: Vesa Koivunen
