Alexander Widén joins Reputation and Trust Analytics’ Stockholm team
The Reputation and Trust Analytics group has been strengthened with the addition of Alexander Widén to support our Swedish clients and further our growth in Sweden.
Alexander joined Reputation and Trust Analytics as Senior Advisors on 8 January.
Alexander has an interdisciplinary academic background with degrees in both economics and communication. In addition, he is a certified future strategist from the Swedish research institute Kairo’s Future. Prior to joining Reputation and Trust Analytics, Alexander worked as a communications and branding strategist in the food industry, focusing on creative concept development and target group loyalty.
“In my experience, market research, especially in large companies, is often initiated from a silo perspective. And obviously a narrow scope limits the ability to have a broad and sustainable impact. When I was introduced to Reputation&Trust’s holistic approach and visualized data-driven insights, I was immediately intrigued. The unique model truly enables organizations to base their reputation management on hard data and measurable insights,” says Alexander.
Reputation and Trust Analytics is an international company specializing in strategic reputation research with the aim of helping organizations to improve trust and the conditions for doing business. The company’s best-known product is the Reputation&Trust research methodology, which is based on world- class data analytics and is widely used by management teams. The new hires will strengthen the company’s expertise both in Sweden and internationally.
“We are excited to have Alexander as part of the Reputation and Trust Analytics family. I am sure that his background and breadth of knowledge will ensure that we can provide a first-class service to our Swedish clients. In addition, he brings new and special skills to our team that will be valuable both in Finland and Sweden – and internationally,” says Harri Leinikka, CEO of Reputation and Trust Analytics.
“How can you resist the immediate warmth and personality of Harri, Riku and the rest of the team,” says Alexander.
Further information:
Alexander Widén, Senior Advisor, Reputation and Trust Analytics
alexander.widen@reputationandtrust.com
tel. +46 (0) 70 471 23 32
Harri Leinikka, CEO, Reputation and Trust Analytics
harri.leinikka@reputationandtrust.com
tel. +358 40 505 5001
