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Panel Discussion at the Reputation&Trust

October 31, 2023October 31, 2023

Does image follow identity? We sought an answer to this question during a panel discussion led by our Development Director, Riku Ruokolahti, at ourReputation&Trust 2023 webinar. The panel discussion featured Jarno Forssell, CEO of ProCom; Anna Salmi, Head of Brand, Communications, and Sustainability at Posti; and communications consultant Antti Isokangas.

You can watch the panel discussion in the recording below.

Press Release: Fazer Named Finland’s Most Reputable Company of 2023 – Corporate Reputation for Sustainability Is on the Decline

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The " Reputation&Trust " results for political parties reveal a crisis in public discourse
June 24, 2026June 24, 2026

In the spring of 2026, Reputation and Trust Analytics measured the reputations of political parties in Finland and Sweden for the first time. The Reputation&Trust survey of political parties points to a crisis in public discourse. The Reputation&Trust survey of political parties examined all registered parties currently represented in the Finnish Parliament. The methodology used in the survey was based on…

Read More The " Reputation&Trust " results for political parties reveal a crisis in public discourse
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News Media Reputation&Trust : STT Is Finland's Most Trusted Media Outlet
June 23, 2026June 22, 2026

The Reputation&Trust survey of news media shows that public trust in news agencies is strong in both Finland and Sweden. The most trusted news outlet in Finland is STT, and in Sweden it is TT Nyhetsbyrån. Reputation and Trust Analytics surveyed public trust in news media in early summer 2026. The survey measured trust in the largest Finnish…

Read More News Media Reputation&Trust : STT Is Finland's Most Trusted Media Outlet
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Meet the Experts at Reputation and Trust: Susanna Saarenpää
June 22, 2026

Expert Hi there, who are you? I’m a mother of two adult children and the owner of two cats, and I currently live in Nokia with my spouse, my youngest child, and the aforementioned cats. Music plays a big role in my life. I love live music, and I’m an active fan of mostly heavier music…

Read More Meet the Experts at Reputation and Trust: Susanna Saarenpää
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Reputation&Trust – Episode 9: What Makes a City Attractive?
May 29, 2026

In the ninth episode Reputation&Trust, Mari Vaattovaara, Professor of Urban Geography at the University of Helsinki, analyzes the results Attraction&Retention and shares her views on how a city’s reputation can and should be developed. A city’s attractiveness—that is, its ability to draw people and businesses—has a direct impact on its prosperity and the well-being of its residents….

Read More Reputation&Trust – Episode 9: What Makes a City Attractive?
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The social and health care sector’s reputation continues to improve in Finland – HUS saw the biggest improvement in its reputation
May 21, 2026May 26, 2026

Reputation and Trust Analytics’ Reputation&Trust survey of the social and healthcare sector indicates that the sector’s rise in reputation, which began last year, is continuing. Of the organizations surveyed, Coxa Hospital for Joint Replacement has the best reputation, and HUS saw the biggest improvement in its reputation. The overall reputation of the social and healthcare sector has been on a downward trend since the first year of the pandemic in 2020…

Read More The social and health care sector’s reputation continues to improve in Finland – HUS saw the biggest improvement in its reputation
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Reputation&Trust – Episode 8: How Did the Financial Sector Manage to Improve Its Reputation?
May 8, 2026May 13, 2026

In the eighth episode Reputation&Trust, Arno Ahosniemi, CEO of the Finnish Financial Services Association, and communications consultant Antti Isokangas discuss the reputation of the financial sector. Economic fluctuations are reflected in people’s perceptions of companies in the financial sector. Despite this, the financial sector’s reputation in Finland is now higher than ever. How do financial sector companies communicate? What is the significance of public discourse for the sector’s reputation?…

Read More Reputation&Trust – Episode 8: How Did the Financial Sector Manage to Improve Its Reputation?

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