The Reputation&Trust turns your reputation into a measurable competitive advantage.
Reputation is your organization’s most valuable asset. But only if you know what it’s built on and how to manage it. Reputation&Trust a research model developed by Reputation and Trust Analytics that makes reputation a concrete, measurable, and manageable concept.
“Maintaining and building trust is critical to our competitiveness and impact, as well as to fostering collaboration and achieving shared results. Reputation&Trust has helped us gain a comprehensive understanding of our customer relationships and partnerships.”
Eight dimensions that determine how organizations are perceived. And how trust is built.
ADMINISTRATION
Transparency, fairness, and integrity in business.
ECONOMY
Financial situation and business sustainability.
MANAGEMENT
The quality and credibility of the organization's leadership.
INNOVATIONS
The ability to innovate and adapt to market changes.
INTERACTION
Quality of communication and stakeholder engagement.
PRODUCTS
& SERVICES
Perceived value and quality of the offering.
WORKPLACE
Employer image and attractiveness in the eyes of skilled professionals.
RESPONSIBILITY
ESG perspectives and societal impacts.
Reputation&Trust Research News
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Reputation&Trust – Episode 9: What Makes a City Attractive?
In the ninth episode Reputation&Trust, Mari Vaattovaara, a professor of urban geography at the University of Helsinki, analyzes…
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The social and health care sector’s reputation continues to improve in Finland – HUS saw the biggest improvement in its reputation
Reputation and Trust Analytics’ Reputation&Trust ” study on the social and healthcare sector…
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The National Defense University's reputation reached record heights
Ranked number one in Reputation and Trust Analytics’ Universities Reputation&Trust survey…
What does Reputation&Trust do?
We measure your organization’s reputation and the level of trust among your stakeholders. Then we dig deeper: using data analytics, we identify the factors that most influence stakeholder behavior—in other words, where you should focus your efforts to see tangible results.
You track progress over time, compare yourself to competitors and your industry, and set goals that can actually be measured. That is why many organizations have integrated Reputation&Trust directly into their management and compensation practices.
What are the benefits?
- You understand the structure of your reputation —its strengths, risks, and areas for improvement among different stakeholders.
- You set the right priorities —you know which actions are most effective at increasing stakeholder support and competitiveness.
- You lead with data —you set measurable goals and track their progress.
- Compare and benchmark — our extensive database allows you to compare your performance against competitors and the entire industry.
Why Reputation&Trust?
- Concrete. Not just numbers—you get clear recommendations for action.
- Visual and clear. The results are easy to understand and implement throughout the organization.
- Suitable for everyone. A unified set of metrics works for organizations of all sizes and various stakeholders—and allows for comparisons between them.
- Scientifically developed, proven in practice. Over 2,000 studies conducted around the world. ISO 20252 certified. Design from Finland label.
Frequently Asked Questions — FAQ
Every organization has a reputation, regardless of how well-known it is. Even organizations that are relatively unknown to the general public have an overall reputation, albeit among a smaller audience. It’s always worth measuring this so you know where you’re starting from. The people who know the organization form a whole that consists of a collection of the company’s other stakeholders.
Data collection, data analysis, impact assessments, reporting, and a joint presentation of results, including recommendations for action.
Yes. Our experts will clearly present the results and recommendations for action—so you’ll know exactly what to do next.
We conduct extensive research on the reputations of companies and organizations both in Finland and internationally. This provides us with valuable comparative data on reputation trends, for example, within a specific industry. Your organization may be included in the group of organizations we study.
Reputation&Trust Podcast
Reputation&Trust – Episode 1: What Is Reputation&Trust?
What is Reputation&Trust? Trust is the foundation of all business—and trust, in turn, is based on a company’s reputation, or what people think of the company. Reputation&Trust discusses how reputation and trust are measured and how the results help organizations improve their competitiveness. In the first episode…Reputation&Trust – Episode 2: Reputation and Communication
The second episode of Reputation&Trust focuses on reputation and communication. What does an organization’s reputation reveal about the success or failure of its communication efforts? How can reputation measurement become a tool for communication management and practical implementation? Guests on the “Reputation and Communication” episode are Riku Ruokolahti, Development Director at T-Media, and ProCom, an organization of communication professionals…
Contact us! We’ll explain how our research can benefit you.
Riku Ruokolahti
+358 400 512 200
riku.ruokolahti@reptrust.com
Understand your reputation. Build trust.
Submit a contact request. We’ll help you understand how your organization is perceived and what influences your stakeholders’ trust and behavior.