Sanoma acquires T-Media's employer branding and recruitment services

Sanoma Media Finland is acquiring T-Media’s employer branding and talent attraction services and integrating them into Oikotie Jobs’ offering. The acquisition supports Sanoma’s growth strategy and strengthens Oikotie Jobs’ role as a comprehensive recruitment partner for companies.

“Acquisitions that strengthen our current business operations are an integral part of our growth strategy. With this acquisition, we can serve Finnish recruiters in an even more diverse and comprehensive manner,” commented Pia Kalsta, CEO of Sanoma Media Finland.

“In today’s fierce competition for talent, companies are investing in long-term efforts to build their employer brand. This acquisition further strengthens our ability to serve our clients through high-quality content, campaigns, and research data. Oikotie Jobs is a strong market leader in the recruitment sector and now an even more important partner for companies hiring,” says Marja-Leena Tuomola, Business Director at Sanoma Digital Finland.

The transaction involves the entire share capital of TAT-Palvelu Oy. The sellers are Harri Leinikka, Riku Ruokolahti, and Päivi Salminen-Kultanen. As part of the transaction, seven top experts in recruitment and employer branding will join Sanoma as existing employees.

Following the restructuring, T-Media Oy, which will remain an independent company, will focus on developing data analytics and Reputation&Trust . T-Media Relations Oy, which specializes in reputation strategy consulting and content that supports business strategy, will also continue as part of the T-Media Group.

“We’ve been working closely with Oikotie for a long time to develop the Responsible Summer Job campaign. For Finnish recruiters, this partnership means a more comprehensive service and new ways to stand out and differentiate themselves,” says Päivi Salminen-Kultanen, project manager for the VKD campaign, who is joining the Oikotie Jobs team.

Oikotie Jobs will continue to work closely with T-Media.

“T-Media’s analytics expertise and strategic reputation consulting are now even more readily available to Oikotie’s customers,” promise Harri Leinikka, who will continue as CEO of T-Media Oy, and Joonas Pihlajamaa, Director of Oikotie Jobs.

For more information:

T-Media Oy, CEO Harri Leinikka, 040 505 5001
Sanoma Media Finland, Communications Director Hanna Johde, 040 673 8977