Supercell has become Finland's most renowned company
Supercell was named Finland’s most reputable companyReputation&Trust T-Media’s annualReputation&Trust. Kone took second place, and Pekkaniska came in third. Supercell and Pekkaniska made the list of surveyed companies for the first time.
Jyri Häkämies, CEO of the Confederation of Finnish Industries (EK), presented Supercell with the award for Finland’s most prestigious company. The award was accepted byMariet Louhento, Supercell’s Corporate Brand & Communications Lead.
The survey results are based on 11,740 company evaluations conducted using T-Media’s Reputation&Trust. The survey measured respondents’ perceptions of companies across a total of eight different categories. Supercell came out on top in five of them. In the minds of Finns, Supercell has the best reputation when it comes to governance, responsibility, employer image, innovation, and interaction. Kone edged out Supercell in terms of financial management and management reputation, and ranked third in the reputation of products and services. In this category, however, Fazer and Lidl emerged as companies with an even better reputation than Kone.
– As a newcomer that has risen to become the third most reputable company, Pekkaniska’s collaborative and supportive corporate culture came to the public’s attention following the passing of Janne Niska. “Pekkaniska is a good example of the impact of governance and leadership on a company’s reputation and its various aspects,”commented Riku Ruokolahti, Development Director at T-Media.
Software company Reaktor also made its debut on the Top 10 list. Reaktor’s rise to the ranks of the most prestigious companies may come as a surprise, butHarri Leinikka, CEO of T-Media, has an explanation for this.
“At a time when staff cuts are in the news almost every day, a responsible HR policy and the communication efforts that support it take on greater importance. Reaktor has excelled in both areas and is now reaping the rewards,” Leinikka explains.
In addition to reputation, the study examines the impact of reputation on stakeholder behavior. According to the study’s findings, reputation has a strong correlation with behavior that supports business—companies with a good reputation are trusted, people want to buy their products and services, people want to recommend them, people want to work for them, and people are also willing to invest in them.
The 30 companies included in the study were selected based on a preliminary survey in which 1,000 Finns spontaneously named two companies they considered to have particularly good and bad reputations. Data for the main study was collected via an online survey between June 4 and July 3, 2014. A total of 5,731 Finns responded to the survey, providing a total of 11,740 company ratings.
More information
Riku Ruokolahti
Director of Development
riku.ruokolahti@reptrust-staging.fi-p.seravo.com, tel. 0400 512 200
