The “Kansan Arvot 2017” survey conducted by T-Media and the Economic Information Office (TAT) shows that Finns’ confidence in the domestic private sector is at a record high. Seventy-five percent of citizens now say they trust Finnish companies. Appreciation for the business community has clearly grown over the past year. The business community has improved its standing, particularly…
We are looking for a junior data analyst with coding skills to join our data team on a part-time basis. Come join our skilled and fun team! T-Media offers the best research services anseende stakeholder relationship management. We serve our clients in the fields of research, communications, and management consulting. Who are we looking for? We’re looking for an Excel expert with experience in VBA programming. We’re also open to other…
Kevin Money, Distinguished Professor at Henley Business School, spoke to T-Media’s invited guests about the relationship anseende trust and anseende —as well as capuchin monkeys’ sense of justice…
Journalists trust Finnish companies more than professional and employer organizations, according to T-Media’s annual MediaBarometer survey…
The digitalization of the economy has made intangible assets, such as reputation, increasingly important in business. However, reputation is not an intrinsic value…
T-Media’s annual Reputation Awards took place again on September 28. We heard several interesting perspectives on reputation management, corporate responsibility, trust, and their impact on business. In his keynote speech, Jukka Kurttila from Finlayson… T-Media held its annual Reputation Awards on September 28, where several interesting perspectives on reputation management, corporate responsibility, trust, and their impact on business were presented…
T-Media’s annual Reputation&Trust reveals that Finland’s most reputable companies in 2017 are Kone, Supercell, and Ponsse. The results reflect Finns’ high regard for technology companies…
The world of communications and marketing has embraced the era of content marketing with open arms. Content marketing is perhaps…The world of communications and marketing has discovered the joys of so-called content marketing. Content marketing often refers to…
This post is currently available in Finnish. Please see the original post here. Innovative software and gaming companies that embody a new management culture are climbing to the top of the list of the most reputable employers. The top spot is now held by the software company and stock market newcomer Vincit…
As I noted in my previous post, a company’s reputation is more powerful than its brand. This is demonstrated by the vast amount of data we have collected… A company’s reputation has gained the upper hand over its brand. This was evident in my previous post. It appears that a company’s reputation has a much greater impact on people’s willingness to buy than the product brand itself. This is supported by…
This post is currently available in Finnish. Please see the original post here. If the hostess of Niskavuori were to travel back in time a century in a time machine, what would she have to say about things here? Not even the most conservative observers could have predicted that even in the 2020s, one would still encounter a woman as a nurse and shake hands with a man as a manager…
This post is currently available in Finnish. Please see the original post here.
Interest in universities among high school students has grown over the past five years. At the same time, interest in studying at universities of applied sciences has been on the decline…
“For me, reputation is just a part of the brand,” said the brand head of the world’s largest steel producer at the end of his speech in Milan… “Reputation is just a part of the brand for me,” concluded the brand head of the world’s largest steel producer at the end of his speech in Milan.
This post is currently available in Finnish. Please see the original post here.
Gender strongly influences young people’s interest in different fields. This is highlighted in the study *When School Ends – Youth Future Report 2017* conducted by T-Media…
This post is currently available in Finnish. Please see the original post here
The hottest topic in the world of work right now revolves around new, flexible forms of work and light entrepreneurship. A dramatic turn of events occurred at the end of April when the Finnish Centre for Pensions announced that self-employed individuals would henceforth be treated as entrepreneurs…
A recent study shows that there would be plenty of people willing to take on gig work if the red tape were less burdensome. In the study, 20 percent of Finns admit to having worked under the table…
The leader knows. The leader wants. The leader does. But it makes absolutely no difference if the leader can’t communicate…
The leader knows. The leader wants. The leader does. But it makes absolutely no difference if the leader can’t communicate effectively…
T-Media has appointed Hanna-Mari Aula, D.Sc.(Econ.), as senior advisor and member of the management team. Aula will focus on evidence-based communications and reputation advisory…
T-Media has appointed Hanna-Mari Aula, D.Sc.(Econ.), as senior advisor and member of the management team. In her work, Aula will focus particularly on analytics-based communications and reputation management consulting.
Trump’s rise to power has changed the public conversation: “alternative facts” and “fake news” have become familiar terms. The channels and tactics for influencing are changing…With Trump’s election and rise to power, “alternative facts” and “fake news” have become familiar terms. The methods and channels of influence are undeniably undergoing a transformation…