University students are interested in employee-focused companies
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Innovative software and gaming companies, which embody a new management culture, are climbing to the top of the list of most reputable employers. The top spot was taken by the software company and stock market newcomer Vincit. Supercell and Kone also made it into the top three. Terrafame, Posti, and Tieto Employer Reputation the weakest Employer Reputation .
T-Media’s employer reputation survey conducted an extensive study of the perceptions of employers held by university students in technical and business fields, as well as highly educated professionals in the workforce. Using Reputation&Trust, respondents evaluated employers’ transparency in governance, financial performance, leadership, innovation, interaction, responsibility, products and services, as well as the overall treatment of employees.
“The rise of software companies that embody a new employee-centric management culture on the list of top employers reflects the changing expectations of highly educated workers regarding their careers. Among traditional large employers, Kone still ranks among the top three, but a shift in the balance of power is clearly evident,” says Päivi Salminen-Kultanen, Business Director at T-Media.
59 percent of professionals in the technology and business sectors are interested in working at startups. Highly educated professionals feel that startups offer them the opportunity to influence, develop, and create new things within a management culture that emphasizes autonomy.
“Highly educated professionals want to be involved, do meaningful work, and see the results of their efforts. Rigid hierarchies and micromanagement don’t fit into modern work culture. To maintain their appeal, large companies would do well to learn from the organizational cultures of startups,” Salminen-Kultanen continues.
This shift is also clearly reflected in the declining importance of traditional criteria for choosing an employer. For many companies, openness, transparency, and corporate responsibility are becoming significantly more important selection criteria than traditionally highly valued factors such as interesting job duties, compensation, work atmosphere, or job security.
“Being a good employer is the result of many factors. It’s important that employees enjoy their work and find it meaningful, but the company’s values must also be in order,” Salminen-Kultanen sums up.
For more information:
Päivi Salminen-Kultanen
Business Director, T-Media Oy
Tel. 040 727 9717
paivi.salminen-kultanen@reptrust-staging.fi-p.seravo.com
The 2017 Employer Image Survey was conducted in two phases. In the preliminary survey, professionals in the technical and commercial fields spontaneously named two employers with good and bad reputations. The companies receiving the most mentions were examined in greater detail in the main survey, in which 1,890 professionals in the technical and commercial sectors evaluated the companies using Reputation&Trust. Seventy percent of the respondents held a university degree in business or engineering, and the rest were students in these fields. The respondents provided a total of 3,871 company evaluations.
The research data was collected via an online survey between April 6 and May 22, 2017, in collaboration with the Finnish Business School Graduates – Finlands ekonomer ry, the Association of Business Graduates TRAL ry, the Union of Professional Engineers IL ry, the Academic Engineers and Architects in Finland TEK ry, as well as student and alumni organizations at universities in these fields. This was supplemented by a sample from T-Media’s own research registry.
