Riku Ruokolahti: If anseende isn't PR, then what is it?

A company's reputation is in itself a source of success — but also of ruin — and it is often carried on shoulders that are far too narrow.

Riku Ruokolahti is the Director of Development at T-Media and is responsible for Reputation&Trust business unit. Riku coaches senior leadership and management teams anseende comprehensive anseende .

Riku is currently writing a handbook on corporate reputation and reputation management. “The Trillion-Pound Paradox: Does Your Head of Communications Also Bear Responsibility for Your Company’s Most Critical Risk—and Competitive Advantage? ” is the book’s opening chapter on the topic. Check out the introduction to the topic below and read the book’s first chapter here.

anseende THE anseende HANDBOOK | CHAPTER I | THE TRILLION-POUND PARADOX

Photography: Vesa Koivunen