Riku Ruokolahti: If reputation management isn't PR, then what is it?

A company's reputation is both the source of its success and its downfall — and it is often shouldered by shoulders that are far too narrow.

Riku Ruokolahti is the Head of Development at T-Media and is responsible for Reputation&Trust business. Riku coaches senior leadership and management teams on comprehensive reputation management.

Riku is currently writing a handbook on corporate reputation and reputation management. “The Trillion-Pound Paradox: Does your communications director bear responsibility for your company’s most critical risk—and competitive advantage? ” is the book’s opening chapter on the topic. Check out the introduction to the topic below and read the book’s first chapter here.

THE REPUTATION MANAGEMENT HANDBOOK | CHAPTER I | THE TRILLION-POUND PARADOX

Photography: Vesa Koivunen