News and insights from Reputation and Trust Analytics.
In the spring of 2026, Reputation and Trust Analytics measured the reputation of political parties in Sweden and Finland for the first time. The study, *Political Parties’ Reputation & Trust 2026*, shows that public discourse has reached a crisis point. In the study, *Political Parties’ Reputation and Trust*…
The "News Media Reputation & Trust 2026" study shows that trust in news agencies is strong in both Sweden and Finland. TT Nyhetsbyrån is Sweden’s most trusted news outlet, while STT tops the corresponding ranking in Finland. Reputation and Trust Analytics examined public trust in news media during…
Reputation and Trust Analytics continues to expand internationally. Our study in Germany received tremendous international media attention, and next up are the United Kingdom and France. Reputation and Trust Analytics has emerged as the market leader in the Nordic countries in reputation measurement and development. We have been conducting extensive national research in Finland using the “ Reputation&Trust ” model continuously since 2013,…
The " Reputation&Trust 2025" study for the financial sector reveals that mobile payment services have risen to the top in terms of reputation in all Nordic countries. In Finland, S-Pankki received the second-highest rating after MobilePay, while Nordea and Alexandria saw the biggest increases in reputation. Reputation and Trust Analytics’ “ Reputation&Trust , 2025” study examined the reputations of a total of 103 companies in Finland,…
Reputation and Trust Analytics has built its own AI solution in which open-source models are harnessed to interpret data directly through the Reputation&Trust framework. Since the AI runs on our own, closed infrastructure, the data remains secure and the analyses are precisely tailored to the right context. Riku Ruokolahti, Head of Development, explains why AI…
The Reputation & Trust 2025 study shows that Estonia’s most reputable company is the financial group LHV. Three other companies from the financial sector are also among the ten most reputable companies in Estonia. In Germany, the most reputable company is a grocery retail chain…
The latest addition to our team is Fredric Hammarström, who focuses on the Swedish, Norwegian, and Danish markets. We asked Fredric a few questions to introduce him. Hi Fredric! We’re delighted to have you on board. To introduce you to…
Reputation and Trust Analytics’ Reputation&Trust 2025 study reveals that Denmark’s most reputable company is Lego. At the bottom of the rankings across all Nordic countries are ultra-fast fashion retailers Temu and Shein, and Tesla’s reputation is also in steep decline. The Reputation&Trust 2025…
Stefan Wallin joined Reputation and Trust Analytics as an advisory partner in October. In this article, he introduces himself and shares his thoughts on reputation and trust. Hi Stefan! Who are you and where are you from? I’m…
A new study from Reputation and Trust Analytics shows that public trust in Swedish government agencies varies widely. The Swedish Armed Forces tops the list with a score of 4.01 on a five-point scale—nearly twice as high as the Swedish Migration Agency’s 2.08. Reputation and Trust Analytics has surveyed…
NATO enjoys a good reputation among the general public in Norway, but scores only moderately in Finland and Sweden. Finns and Swedes also trust the military alliance significantly less than Norwegians and would be less likely to support it in…
Reputation and Trust Analytics’ Reputation&Trust study on social and healthcare providers, conducted across three Nordic countries, reveals that Swedes are particularly critical of organizations that provide healthcare services. Among the countries studied, Norway is the only one where both private and public…
The Urban Attraction & Retention 2025 study of Nordic cities assessed the attractiveness and retention power of Stockholm, Helsinki, Copenhagen, and Oslo. Copenhagen is perceived as the best capital city in the comparison by both current and potential residents. In a comparison of the capital cities of Sweden, Finland, Denmark, and…
A new study from Reputation and Trust Analytics shows that public confidence in Swedish government agencies is wavering. The Swedish Customs Service and the Swedish Tax Agency are two agencies bucking the trend in an increasingly scrutinized public sector. Reputation and Trust Analytics analyzes how reputation affects…
Defense industry companies operating in the Nordic region generally enjoy a moderate or good reputation among the general public, according to the Reputation & Trust study conducted in Sweden, Norway, and Finland. Among the various aspects of reputation measured, the industry…
Reputation And Trust Analytics is heading to Almedalen, Sweden, in June 2025! The Swedish Politics Super Week will take place in Visby, Gotland, from June 23 to 27. Follow our journey at sea and our seminars remotely, or come along…
A new study from Reputation and Trust Analytics reveals a clear shift in the Swedish grocery retail sector. ICA, long considered the industry’s most reputable player, is losing ground and has fallen to fourth place. At the same time, discount chains such as Willys and Lidl are strengthening their positions. Willys tops the list…
Temu and Shein are among the least reputable companies in all the Nordic countries, according to the Reputation&Trust study conducted in Sweden, Norway, Finland, and Denmark. IKEA is a perennial favorite among Nordic consumers. The list of companies with a good reputation is…
Five new companies have entered the top rankings, with Saab flying straight into fourth place alongside Apoteket. Tesla continues its rapid descent down the bottom of the list, which this year is dominated by “fast fashion.” Ikea remains in first place after five years of surveys…