Mylly Shopping Center Named the Most Prestigious for the Fifth Consecutive Year – Shopping Centers Have Strengthened Their Position in Consumers’ Minds
Reputation&Trust of shopping centers reveals that, on average, shopping centers have succeeded in improving their reputation among the public. The centers with the best reputations are Mylly, Jumbo-Flamingo, and Mall of Tripla. Mylly Shopping Center has been the most reputable for the fifth year in a row.
T-Media’s annual Reputation&Trust of shopping centers was conducted for the fifth time. The survey examined the public’s views and behavior regarding Finland’s largest shopping centers. The Mylly Shopping Center has held the top spot every year the survey has been conducted.
The Most Famous Shopping Malls
– Our first number-one ranking five years ago was a very welcome surprise. Since then, managing our reputation at Mylly has been a systematic effort guided by our strategy and the insights gained from T-Media’s research. It is a valuable management tool. The research also spurs us on, as the entire shopping center industry has developed strongly over these five years. The top spot in this study really has to be earned, and we appreciate it immensely, says Mylly’s CEO Mari Hantula.
– Mylly’s performance is unparalleled. Among Reputation&Trust, there are very few instances where the same company has managed to maintain its top ranking year after year. Five years in a row is probably something of a record. In Mylly’s case, this is the result of systematic work driven by knowledge and expertise. The strength of this performance is evident in the fact that the improvement in reputation occurred evenly across different areas, among both those who used the service last year and those who did not, says Elisa Runsas, T-Media’s knowledge management expert.
“That’s exactly what reputation management is all about right now: succeeding in both everyday interactions and communication, and getting the people around you to speak highly of you,” Runsas continues.
Shopping centers have solidified their reputation – a positive trend across the entire industry
Overall, the study shows that shopping centers have successfully strengthened their reputation among the public. Most of the centers surveyed managed to improve their ratings compared to the previous year, which is also reflected in a greater willingness to shop there and recommend them to others.
Of the shopping centers surveyed last year, seven had a good reputation; this year, nine shopping centers achieved a good reputation. Jumbo-Flamingo in Vantaa has managed to close the gap on the dominant Mylly and is now close to the top spot.
On average, the range of products and services offered by shopping centers in particular is viewed as strong, and people working at these centers are seen as friendly.
– I am pleased to see the positive development of the entire shopping center industry. This benefits all players in the sector. In today’s climate, shopping centers are expected to demonstrate responsibility and consistent leadership. People want to see the direction in which shopping centers are being developed and how well this serves their own needs. Ease and convenience of shopping, as well as positive customer experiences, are particularly important to people, says Elisa Runsas.
This is how we conducted the study
The aim Reputation&Trust of shopping centers was to assess the reputation of shopping centers operating in Finland among the general public. The survey examined Finns’ perceptions of shopping centers across eight categories: openness and transparency, financial stability, capable leadership, innovation, interaction, products & services, workplace, and responsibility. Based on these, a reputation score on a scale of 1–5 was calculated for each shopping center.
The study focused on the 10 largest domestic shopping centers, as measured by retail space and sales volume, for a total of 13 shopping centers.
Data for the survey was collected via an online questionnaire between October 21 and November 4, 2024, and a total of 2,131 Finns participated in the survey. The survey targeted Finns aged 15–65 nationwide (excluding the Åland Islands).
For more information:
Elisa Runsas, Knowledge Management Specialist, T-Media
Tel. 050 468 8849
elisa.runsas@reptrust-staging.fi-p.seravo.com
Photo: Mylly Shopping Center
