Sari Kuvaja to Head T-Media's Sustainability Services

T-Media is expanding its service portfolio to include corporate social responsibility services. Sari Kuvaja has been appointed to lead the newly established corporate social responsibility unit and has become a partner at T-Media Relations Oy. A particular strength of this new service area is business-driven corporate social responsibility consulting.

T-Media is expanding its range of services from reputation research and consulting to corporate social responsibility development. Sari Kuvaja has been appointed head of the corporate social responsibility practice. She has also been invited to become a partner at T-Media Relations Oy. Sari Kuvaja is joining T-Media from her own company, Sari Kuvaja Signals, which specializes in corporate responsibility services.

“The starting point for corporate responsibility services is the seamless integration of responsibility and business operations. I find this inspiring and motivating—and it’s definitely what companies and organizations need right now in their sustainability efforts,” says Sari Kuvaja.

T-Media’s corporate responsibility work is based on a database of over 100,000 sustainability assessments and the Responsibility Force Field planning tool. The Sustainability Force Field defines the strategic priorities of corporate responsibility and sets the direction for corporate responsibility initiatives.

“It’s fantastic that we’ve been able to bring Sari onto our team,” says Jirimiko Oranen , CEO of T-Media Relations Oy.

“Sari has been involved in sustainability work at Finland’s leading companies. Her diverse and extensive experience provides an excellent foundation for expanding our services. Our new service combines sustainability thinking with the identification of business benefits.”

Sustainability is moving toward the core of our business

Over the past two years, T-Media Relations has assisted the leadership of more than twenty organizations with reputation strategy planning. Through its research, T-Media has already helped over a hundred organizations assess their current status in terms of corporate responsibility.

“Responsibility only becomes an integral part of a company’s or organization’s operations once responsibility considerations are aligned with its business strategy,” Kuvaja emphasizes.

“The Responsibility Force Field, developed by T-Media, helps companies and their management focus their sustainability efforts on areas that are essential to stakeholders and significant to their business operations.”

 For more information:

Sari Kuvaja, MMM
Director of Sustainability Services
T-Media Relations Oy
sari.kuvaja(a)t-media.fi
040-528 2820

Jirimiko Oranen, MBA
CEO
T-Media Relations Oy
jirimiko.oranen(a)t-media.fi
040-756 6655