![[:fi]Employer Image 2018[:]](https://reptrust.com/wp-content/uploads/2018/07/Nainen_TM_2.png)
Most Reputable Employers of 2018: Kone, Vincit, and Supercell
The most reputable employers in 2018, starting with the top spot, are Kone, Vincit, Supercell, Futurice, and Pekkaniska. Kone received the highest ratings for leadership, finances, and its products and services. Vincit, in turn, won in the categories measuring administrative transparency, ability to innovate, and fair treatment of employees.
The employer image survey conducted by T-Media is carried out annually among professionals in the technology and business sectors. The survey identifies the most reputable employers among highly educated professionals and highlights values related to the workplace.
The study is conducted Reputation&Trust T-Media’s Reputation&Trust, which assesses companies’ transparency in governance, financial performance, leadership, ability to innovate, engagement, products and services, equitable treatment of employees, and corporate responsibility.
Harri Leinikka, CEO of T-Media, is not surprised by the results.
“For several years now, research has shown that people are interested in employee-centered organizations that emphasize accountability and transparency, but also a desire to grow and innovate.”
“As a company, Kone is a welcome exception in its size category,” commented Päivi Salminen-Kultanen, Senior Product Manager at Oikotie, who has worked in corporate employer branding for over 20 years .
“Other traditional publicly traded companies can’t compete with agile, startup-minded firms that experiment and develop new practices designed to serve their employees. Vincit and Supercell, on the other hand, are consciously creating a new type of work culture,” says Salminen-Kultanen, assessing the top three.
Vincit is the top employer among respondents in the technology sector
When looking at the results for respondents in the technology sector alone, Kone and Vincit switch places. Vincit’s current CEO, Mikko Kuitunen, founded the company in 2007 with the aim of creating a workplace where people enjoy coming to work. That core idea has held true.
“We consider many issues from the employees’ perspective. A lot of decision-making is delegated to the employee level, and matters are discussed,” says Kuitunen.
“Even though we’re a publicly traded company, we don’t want to be a faceless corporation. Our goal is for our customers and employees to be happier every day than they were the day before,” Kuitunen says.
“There is a strong correlation between a company’s reputation and its image as an employer and people’s willingness to apply for jobs there and recommend it as a place to work, but a good reputation also attracts customers and investors. It’s not just about a skilled workforce,” adds Harri Leinikka, CEO of T-Media.
Men are attracted by a good salary, while for women, the number one factor is interesting
In addition to the eight components Reputation&Trust, the study also examined factors affecting well-being at work and the significance of traditional criteria for choosing a workplace.
The job selection criteria cited by survey respondents are largely the same as last year: at the top of the list are interesting job duties, good pay, a positive work environment, and the opportunity to do meaningful work.
Although the importance of salary for men has declined slightly in recent years, it remains the most important criterion for men when choosing a job. For women, on the other hand, the interest of the job tasks appears to be more important. Salary is therefore a greater concern for men than for women when choosing a job. For women, the meaningfulness of the work and the ability to balance work and family life are also more important factors in choosing a job than they are for men. The work atmosphere, on the other hand, is the most important factor affecting job satisfaction.
Päivi Salminen-Kultanen points out that the study also provides insights for development to companies other than those included in the study.
“Rankings reveal what people’s dream jobs are. You can compare your own practices to the results and use that to consider how you could improve your employer brand and workplace atmosphere. Career opportunities or good products alone are no longer enough; a company must also be well-managed and operate openly and responsibly.”
Appendix:
Employer Image 2018, Research Summary (pdf)
For more information:
Harri Leinikka
CEO, T-Media Oy
Tel. +358 40 505 5001, harri.leinikka(a)t-media.fi
What study?
The "Most Reputable Employers" survey is an annual employer image survey conducted by T-Media among professionals in the technology and business sectors. Reputation&Trust developed by T-Media, which is used to conduct the survey, is based on international academic research.
The study will be conducted in two phases. In the preliminary survey, experts in the technology and business sectors will spontaneously name two employers with good and bad reputations. The companies receiving the most mentions will be examined in greater detail in the main study.
A total of 2,757 people responded to the 2018 survey, of whom 1,673 were experts in the technical field and 1,084 in the business field. Three-quarters were university graduates currently working in these fields, and one-quarter were university students.
The research data was collected via an online survey between March 22 and June 5, 2018, in collaboration with the Finnish Association of Engineers (IL), the Academic Engineers and Architects in Finland (TEK), the Finnish Association of Economists – Finlands ekonomer ry, and the Association of Business School Graduates TRAL ry, as well as student and alumni organizations at universities. In addition, a sample was drawn from T-Media’s own research register and from the register of our partner, Norstat Oy.
