T-Media is revolutionizing the relationship between communication and business

T-Media Expands into Communications Consulting: T-Media Relations specializes in reputation management consulting based on research and analytics. Jirimiko Oranen will serve as CEO of the new subsidiary.

T-Media Oy is expanding its range of research and management consulting services to include communications and stakeholder relations consulting. A new unit, T-Media Relations Oy, will be established under the parent company to focus on projects in this new service area.

“A glaring gap in the industry’s service offerings is the ability to align communication initiatives with the client’s business operations. This requires the use of analytics in planning these initiatives and monitoring their financial impact,” says Jirimiko Oranen.

– I have seen the field of marketing communications from both the client’s and the consultant’s perspectives. The problem is evident both in Finland and internationally. That is about to change.

CEO Jirimiko Oranen (MBA, Henley Business School, UK) is joining T-Media Relations Oy as a partner, having previously served as Head of Marketing and Communications for the Nordic region at Tata Consultancy Services. Previously, he has served as the head of corporate communications at Hill+Knowlton Strategies Finland, a marketing and advertising planner, and an entrepreneur in the media industry. The other partners in the new company are Harri Leinikka (M.Sc.), CEO of T-Media Oy; Riku Ruokolahti (MBA), Director of Development; and T-Media Oy.

Communication projects based on research data deliver results

– T-Media approaches the planning of organizational development initiatives from a strong scientific foundation. Our impact analyses open up a pathway for communications to the core of business operations. “Analytics-driven communication projects make the work of communication management easier and enhance the value of communication within the organization,” says Oranen.

T-Media’s Reputation&Trust and quantitative analytics also provide clear evidence of the economic impact of the trust in a company generated by reputation management.

– A consultant’s recommendation without an evidence base is merely an educated guess. Stakeholder communication based on research data yields better results and provides a better return on investment in marketing communications.

Communication is moving toward the core of the business

In companies operating internationally, the head of communications is increasingly taking on responsibility for the strategic development of the marketing function. Communications also plays a growing role as companies adapt their business strategies to align with the principles of responsibility and transparency.

The role of the Chief Communications Officer is also two-way. He or she oversees the stakeholder engagement process and uses the data gathered to develop a strategy that improves the company’s performance while also supporting the organization’s social license to operate.

“As the business environment becomes more complex, quantitative research data is playing an increasingly important role in planning initiatives. It’s exciting to be part of this process and help our clients—this is an excellent time to return to the world of management consulting,” says Oranen.

Harri Leinikka, Chairman of the Board at T-Media Relations Oy, says that T-Media’s analytics tools are attracting new customers at a rapid pace:

– Reputation&Trust have been asking for strategic communications consulting and integrated marketing communications services. Now is the time to answer that call. Evidence-based communications benefit companies that are on the ball. With our expanded range of services, we’re entering the game with a bang.

For more information:
Jirimiko Oranen, MBA
CEO
T-Media Relations Oy
jirimiko.oranen@reptrust-staging.fi-p.seravo.com
040-756 6655