Our customers trust us—thank you very much!

We conducted our own “ Reputation&Trust ” survey among our customers to understand how we are perceived in their eyes. The survey was carried out using the “ Reputation&Trust ” in-depth model in late 2021. The results revealed that our reputation and the level of trust among our customers are excellent. 

Our customers rated our overall reputation as excellent (4.07 on a scale of 1–5). The survey identified openness, transparency, and good governance as the strongest aspects of our reputation. When examined using the Syvämalli model, we received the highest ratings for the ethical nature of our operations, our adherence to the principles of good governance, and our high quality.

Of all the questions included in the survey, customers gave us the highest rating for the level of trust they felt toward us (4.37).

We received the lowest scores—though still at a good level—on the statements in the deep model that addressed management visibility (3.59) and a clear vision for the future (3.72).

Data analytics identified our appeal as an employer (3.77) as the most important area for development and our ability to generate social value (4.14) as a strength. We are pleased to say that we have also successfully communicated this perspective on creating added value to our customers.

“We would like to thank all the customers who participated in the survey. The feedback we received was very heartening and motivates us to continue maintaining an excellent standard in meeting our customers’ needs. The feedback we received is invaluable as a foundation for the work we do to further develop our company and our services. As our next step, we will launch a carefully developed ESG metric based on the “ Reputation&Trust ” model. I hope this will reinforce our vision of responsible business and sustainable growth,” says Harri Leinikka, CEO of T-Media.

“Right now, I am particularly proud of our staff, who work every day to strengthen the trust of our customers and society. I believe that the high level of trust our customers place in us is based on our employees’ high level of expertise, the quality of our work, and our ability to deliver value to our customers while simultaneously generating social benefits. We want to continue to uphold these values in the future,” says Leinikka.

This is how we conducted the study

The "Reputation&Trust" survey, conducted among T-Media’s customers, was carried out via an online questionnaire from November 18 to December 3, 2021. T-Media’s reputation was measured based on eight factors: administration, finances, leadership, innovation, interaction, products & services, workplace, and corporate responsibility.

Each dimension of reputation was also examined using 16 additional items from the “ Reputation&Trust ” in-depth model. A total of 131 customers evaluated T-Media in the study. The margin of error for the total reputation score, when n = 131, is ± 0.04 units.

For more information:

Sari Maunula, Research Director, T-Media
+358 50 409 1543, sari.maunula@reptrust-staging.fi-p.seravo.com

Harri Leinikka, CEO, T-Media
+358 40 505 5001, harri.leinikka@reptrust-staging.fi-p.seravo.com