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News and current research from Reputation and Trust Analytics.

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The reputation of these wellness districts is poor—yet residents are still happy to use the services
October 29, 2024October 24, 2024

In the Reputation&Trust survey of well-being regions conducted by T-Media, Etelä-Savo’s Eloisa is the region with the best reputation. The survey examined the reputation of all 21 well-being regions and the level of stakeholder support among the regions’ own residents. T-Media surveyed the reputations of the well-being regions in August 2024. A total of 4,371 respondents participated in the survey. The region with the best reputation was the Etelä-Savo well-being region, Eloisa….

Read More The reputation of these wellness districts is poor—yet residents are still happy to use the services
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The Olympic Committee's reputation and trust have declined – The Floorball Federation remains the most reputable sports federation
October 15, 2024October 14, 2024

In the Reputation&Trust survey of sports organizations and federations conducted by T-Media, the Paralympic Committee and the Floorball Federation achieved a good reputation. The Gymnastics Federation saw the biggest rise in reputation. The Ice Hockey Federation’s reputation continues to decline. The survey examined the reputation of a total of eight sports organizations among the general public. Data collection for the survey took place in August–September 2024, and the survey was answered by…

Read More The Olympic Committee's reputation and trust have declined – The Floorball Federation remains the most reputable sports federation
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Marimekko's Alahuhta-Kasko is the top CEO among private investors
August 23, 2024August 21, 2024

According to T-Media’s Reputation&Trust, the technology companies Ponsse, KONE, Gofore, and Vaisala are the most reputable listed companies among individual investors. Investors named Marimekko’s Tiina Alahuhta-Kasko as the best CEO. In collaboration with the Finnish Shareholders’ Association and the Finnish Foundation for Share Promotion, T-Media surveyed retail investors’ views on the reputation of Finland’s 80 largest publicly traded companies. The companies rated as having the best reputations were, in order…

Read More Marimekko's Alahuhta-Kasko is the top CEO among private investors
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Korkeasaari is the most renowned in the tourism and restaurant industry
June 19, 2024June 19, 2024

T-Media’s Reputation&Trust survey of the tourism and restaurant industry examined Finns’ views and perceptions of organizations in the sector as well as the industry as a whole. Korkeasaari Zoo is the most reputable organization among those surveyed—Heureka Science Center and Sokos Hotels were ranked second and third, respectively. Organizations in the tourism and hospitality sector…

Read More Korkeasaari is the most renowned in the tourism and restaurant industry
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LUT is once again Finland’s most prestigious university – Tampere University sees the biggest rise in reputation
June 7, 2024June 6, 2024

The Reputation&Trust survey of universities conducted by T-Media found that Finland’s most reputable universities are LUT, the National Defence University, and Aalto University. The University of Tampere saw the biggest rise in reputation compared to the previous year. T-Media surveyed the reputation of all Finnish universities among the general public in February–March 2024. The survey, which included a total of 2,137 respondents, revealed that…

Read More LUT is once again Finland’s most prestigious university – Tampere University sees the biggest rise in reputation
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At Linnanmäki, employees define the success of the business: internal and external reputation analysis go hand in hand
June 6, 2024May 13, 2026

Pia Adlivankin, CEO of Linnanmäki, was interviewed by Elisa Runsas, a reputation management expert at T-Media, at the Reputation&Trust ceremony. The views of its own staff and the Finnish public regarding the amusement park are of paramount importance to this service industry operator. Linnanmäki uses T-Media’s holistic reputation analysis to examine the amusement park’s internal and external reputation. In…

Read More At Linnanmäki, employees define the success of the business: internal and external reputation analysis go hand in hand
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In the social and health care sector, organizations have a better reputation than the sector as a whole
May 24, 2024May 23, 2024

According to the Reputation&Trust " survey of the social and health care sector conducted by T-Media, the organizations with the best reputations in the sector are Coxa Hospital for Joint Replacement, Pikkujätti, and the Allergy, Skin and Asthma Federation. Attendo’s reputation has grown the most among those surveyed. The reputation of organizations in the social and health care sector was surveyed in March–April 2024, and a total of 5,942 Finns responded to the survey. Three…

Read More In the social and health care sector, organizations have a better reputation than the sector as a whole
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The image of a strong state is built through a responsible, trustworthy, and well-managed government
May 13, 2024May 15, 2024

Public trust in government organizations is essential for the future of our democratic welfare society, writes Nina Laakso, Senior Advisor at T-Media. T-Media’s Reputation&Trust on public administration organizations showed that citizens need a strong government in these times. At the top of the survey are organizations responsible for internal and external security: the Emergency Response Center and…

Read More The image of a strong state is built through a responsible, trustworthy, and well-managed government
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Nina Elomaa and Riku Ruokolahti: ESG, Reputation, and Leadership
April 23, 2024April 24, 2024

“In sustainability management, it is extremely important to pay attention to both sustainability performance and the sustainability image that a company or organization projects,” says Nina Elomaa, Head of Sustainability at S Group. Riku Ruokolahti, Development Director at T-Media, has co-authored a chapter with Elomaa in the book *Why Do We Need Reputation?* on ESG, reputation, and…

Read More Nina Elomaa and Riku Ruokolahti: ESG, Reputation, and Leadership
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Perceptions of vocational education have improved – Tampere Adult Education Center (TAKK) is the most prestigious
March 27, 2024March 27, 2024

The Reputation&Trust " survey of vocational schools conducted by T-Media reveals that the Tampere Adult Education Center (TAKK) is the most reputable vocational school. The SASKY Education Consortium saw the biggest rise in reputation. This is the third time the survey has been conducted in the field of vocational education, and it examined the reputation of vocational education in general as well as 30…

Read More Perceptions of vocational education have improved – Tampere Adult Education Center (TAKK) is the most prestigious
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Espoo is the city that has seen the greatest increase in its appeal – Tampere remains the top-ranked city among the largest cities
March 19, 2024March 18, 2024

Espoo has seen the greatest increase in its appeal among Finland’s ten largest cities. Tampere remains Finland’s most attractive city, while Jyväskylä and Kuopio are tied for second place. In January, T-Media surveyed the views of potential and current residents of Finland’s ten largest cities regarding the cities’ appeal…

Read More Espoo is the city that has seen the greatest increase in its appeal – Tampere remains the top-ranked city among the largest cities
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IKEA is once again Sweden's most reputable company, while Tesla has seen the biggest drop in reputation
March 14, 2024March 13, 2024

IKEA is once again Sweden’s undisputed leader in terms of reputation, while the Chinese clothing company Shein ranks last, according to T-Media’s Reputation&Trust conducted in Sweden. Tesla has seen the biggest drop in reputation. Spotify, which was second on the list last year and is now tied for…

Read More IKEA is once again Sweden's most reputable company, while Tesla has seen the biggest drop in reputation
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Turkka Kuusisto explains the background to Posti’s rise in reputation: “We set out to develop Posti together, guided by a shared vision and purpose”
March 11, 2024May 13, 2026

Riku Ruokolahti, Head of Development at T-Media, interviewed Turkka Kuusisto, CEO of Posti, who is moving to Finnair. Posti achieved Finland’s biggest rise in reputation in 2023: how did this reputation surge come about, and what kind of legacy is Turkka leaving behind as he moves to his new employer? Research shows that Posti has enjoyed four consecutive years of rising reputation and…

Read More Turkka Kuusisto explains the background to Posti’s rise in reputation: “We set out to develop Posti together, guided by a shared vision and purpose”
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Nordnet, S-Bank, and OP Group are reputable companies in the financial sector
February 29, 2024February 29, 2024

Reputation&Trust of financial sector companies conducted by T-Media reveals that the most reputable organizations in the financial sector are Nordnet, S-Bank, and OP Group. The survey, conducted in December, was carried out among the general public, and the companies surveyed were organizations in the financial sector. A total of 26 financial sector organizations were surveyed in this round. Among the organizations surveyed were…

Read More Nordnet, S-Bank, and OP Group are reputable companies in the financial sector
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More and more shopping centers in Finland have a good reputation
February 8, 2024February 5, 2024

A record number of shopping centers have joined the ranks of those with a good reputation. For the fourth year in a row, the Mylly Shopping Center in Raisio holds the top spot. Mall of Tripla saw the biggest rise in reputation. T-Media’s annual Reputation&Trust of shopping centers was conducted for the fourth time. The survey examined the public’s views and usage of Finland’s ten largest shopping centers…

Read More More and more shopping centers in Finland have a good reputation
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Helene Foxberg and Alexander Widén have joined T-Media’s Stockholm team
January 17, 2024January 24, 2024

T-Media’s team of experts has been strengthened by the addition of Helene Foxberg and Alexander Widén. Our new experts will support our Swedish and international clients and drive our growth in Sweden. Helene and Alexander joined T-Media’s international company, Reputation and Trust Analytics, as Senior Advisors on January 8, 2024. Helene…

Read More Helene Foxberg and Alexander Widén have joined T-Media’s Stockholm team
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The Church and the Ministry of the Interior are the public sector organizations that have seen the greatest improvement in their reputation
December 21, 2023January 29, 2024

The Evangelical Lutheran Church of Finland and the Ministry of the Interior saw the greatest improvement in their reputations in the Reputation&Trust survey of public administration conducted by T-Media. The Emergency Response Center Agency and the Border Guard share the top spot as the organizations with the best reputations. The reputation of public administration organizations was surveyed in October–November 2023, and a total of 9,932 Finns responded to the survey. The Evangelical Lutheran Church of Finland and the Ministry of the Interior…

Read More The Church and the Ministry of the Interior are the public sector organizations that have seen the greatest improvement in their reputation
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Jenni Santalo of VTT: It is important to understand the current state of our reputation among key stakeholders
December 18, 2023May 13, 2026

“Reputation management should start with researching your reputation,” says Jenni Santalo, Director of Marketing and Communications at VTT, in an interview with T-Media’s Academy. VTT is one of Finland’s most reputable public sector organizations in 2023. We interviewed Santalo about the keys to success in reputation management. “T-Media has had the pleasure of serving VTT continuously for over 25 years,”…

Read More Jenni Santalo of VTT: It is important to understand the current state of our reputation among key stakeholders
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Public Administration Reputation&Trust Webinar Recording
December 14, 2023December 18, 2023

The topic of our latest webinar of the year was public trust in institutions and why it matters. You can watch the entire webinar below: During the webinar, we congratulated the Emergency Response Center Agency, the Border Guard, and the Office of the President of the Republic as Finland’s most prestigious public administration organizations. We also congratulated the Evangelical Lutheran Church of Finland…

Read More Public Administration Reputation&Trust Webinar Recording