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News and current research from Reputation and Trust Analytics.

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Reputation&Trust-podcast – Episode 3: The Reputation of Public Administration
December 4, 2024May 13, 2026

Reputation&Trust- In the third episode of the podcast, the topic is the reputation of public administration. How does the reputation of public administration organizations differ from that of private companies? How can and should reputation be used as a management tool in public organizations? Guests include Nina Laakso, Senior Advisor at T-Media, and Timo Laitinen, former Director General of the State Treasury. This multi-part podcast series is hosted by an experienced…

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The Border Guard and the medical helicopter service are the most reputable public sector organizations – the Police are the biggest climber
December 4, 2024December 18, 2024

The Finnish Border Guard and the FinnHEMS medical helicopter service are the most reputable public administration organizations in the 2024 “ Reputation&Trust ” survey of public administration conducted by T-Media. The Emergency Response Center and the Rescue Services also rank among the top most reputable organizations. The police saw the biggest rise in reputation. The reputation of public administration organizations was surveyed in October–November 2024, and a total of 10,561 Finns responded to the survey. Among the top-ranked organizations…

Read More The Border Guard and the medical helicopter service are the most reputable public sector organizations – the Police are the biggest climber
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Sweden's Best and Worst-Rated Companies in 2024 – Saab Climbs to the Top, Fast Fashion Remains at the Bottom
December 2, 2024December 4, 2024

T-Media surveyed Sweden’s companies with the best and worst reputations in 2024. Five new companies made it onto Sweden’s list of most reputable companies: Saab jumped straight to fourth place, tied with Apoteket. Tesla continues its rapid decline on the list of companies with the worst reputations, which is dominated this year by fast fashion. T-Media’s “ Reputation&Trust ” survey, conducted in Sweden, mapped out the corporate landscape of our neighboring country…

Read More Sweden's Best and Worst-Rated Companies in 2024 – Saab Climbs to the Top, Fast Fashion Remains at the Bottom
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Reputation&Trust-podcast – Episode 2: Reputation and Communication
November 20, 2024November 20, 2024

Reputation&Trust-In the second episode of the podcast, the topic is reputation and communication. What does an organization’s reputation reveal about the success and failure of its communication efforts? How can reputation measurement become a tool for communication management and practical implementation? The guests on the “Reputation and Communication” episode are Riku Ruokolahti, Development Director at T-Media, and representatives from ProCom, an organization for communication professionals…

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Reputation&Trust Recording of the Awards 2024 Webinar
November 9, 2024November 13, 2024

We once again recognized the most reputable companies at our annual “ Reputation&Trust ” Awards webinar. According to our “ Reputation&Trust ” survey, the most reputable companies among Finns in 2024 are KONE, Fazer, and Ponsse. KONE received a reputation score of 3.95, Fazer 3.93, and Ponsse 3.90. The study used a five-point rating scale from 1 to 5. You can watch the webinar in the recording below….

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Reputation&Trust-podcast – Episode 1: What is the “ Reputation&Trust ” study?
November 6, 2024November 6, 2024

What is the “ Reputation&Trust ” study? Trust is the foundation of all business—and trust, in turn, is based on a company’s reputation, or what people think of the company. Reputation&Trust The “ ” podcast discusses how reputation and trust are measured and how the results of these measurements help organizations improve their competitiveness. The first episode…

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KONE and Fazer are the most reputable companies in 2024
November 5, 2024November 6, 2024

The “ Reputation&Trust ” survey conducted by T-Media reveals that KONE and Fazer are the companies with the best reputations among Finns in 2024. Ponsse returned to the top three after a one-year hiatus. T-Media surveyed the reputations of companies operating in Finland in June and July. A total of 10,575 Finns responded to this year’s “ Reputation&Trust ” survey. Of the companies ranked in the top three…

Read More KONE and Fazer are the most reputable companies in 2024
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Apply to work with us: We are looking for a Junior Advisor and an Advisor
November 1, 2024November 4, 2024

We are looking for two sales specialists to join our growing and increasingly international research company. You’ll be involved in client acquisition and relationship development through the research projects our clients love. You’ll have a front-row seat to witness the journey of client organizations as they develop their reputation management strategies. Who are we? T-Media is an entrepreneur-driven consulting firm that offers the best research services anseende stakeholder relationship management….

Read More Apply to work with us: We are looking for a Junior Advisor and an Advisor
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The reputation of these wellness areas is poor—yet residents are still happy to use the services
October 29, 2024October 24, 2024

In the “ Reputation&Trust 2024” survey of well-being regions conducted by T-Media, “Eloisa” in South Savo is the region with the best reputation. The survey examined the reputation and stakeholder support of all 21 well-being regions among their own residents. T-Media surveyed the reputations of the well-being regions in August 2024. A total of 4,371 respondents participated in the survey. The well-being region with the best reputation was Eloisa in South Savo….

Read More The reputation of these wellness areas is poor—yet residents are still happy to use the services
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The Olympic Committee's reputation and trust have declined – The Floorball Federation remains the most reputable sports federation
October 15, 2024October 14, 2024

In the “ Reputation&Trust 2024” survey of sports organizations and federations conducted by T-Media, the Paralympic Committee and the Floorball Federation achieved a good reputation. The Gymnastics Federation saw the biggest rise in reputation. The Ice Hockey Federation’s reputation continues to decline. The survey examined the reputation of a total of eight sports organizations among the general public. Data collection for the survey took place in August–September 2024, and the survey was answered by…

Read More The Olympic Committee's reputation and trust have declined – The Floorball Federation remains the most reputable sports federation
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Marimekko's Alahuhta-Kasko is the top CEO among private investors
August 23, 2024August 21, 2024

According to T-Media’s “ Reputation&Trust ” survey, the technology companies Ponsse, KONE, Gofore, and Vaisala are the most highly regarded publicly traded companies among individual investors. Investors named Marimekko’s Tiina Alahuhta-Kasko as the best CEO. T-Media, in collaboration with the Finnish Shareholders’ Association and the Finnish Stock Exchange Foundation, surveyed retail investors’ views on the reputation of Finland’s 80 largest publicly traded companies. The companies rated as having the best reputations were, in order…

Read More Marimekko's Alahuhta-Kasko is the top CEO among private investors
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Korkeasaari is the most renowned in the tourism and restaurant industry
June 19, 2024June 19, 2024

T-Media’s 2024 “ Reputation&Trust ” survey of the travel and restaurant industry examined Finns’ views and perceptions of organizations in the sector as well as the industry as a whole. Korkeasaari Zoo is the most prestigious organization among those surveyed—the Heureka Science Center and Sokos Hotels were ranked second and third, respectively. Organizations in the tourism and hospitality industry…

Read More Korkeasaari is the most renowned in the tourism and restaurant industry
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LUT Is Once Again Finland's Most Prestigious University – Tampere University Sees the Biggest Rise in Prestige
June 7, 2024June 6, 2024

The “ Reputation&Trust 2024” survey of universities, conducted by T-Media, found that Finland’s universities with the best reputations are LUT, the National Defense University, and Aalto University. The University of Tampere saw the biggest rise in reputation compared to the previous year. T-Media surveyed the reputation of all Finnish universities among the general public in February–March 2024. The survey, which included a total of 2,137 respondents, revealed that…

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At Linnanmäki, employees define the success of the business: internal and external reputation analysis go hand in hand
June 6, 2024May 13, 2026

Pia Adlivankin, CEO of Linnanmäki, was interviewed by Elisa Runsas, a reputation management expert at T-Media, at the “ Reputation&Trust ” Awards ceremony. The views of its own staff and the Finnish public regarding the amusement park are of paramount importance to this service industry operator. Linnanmäki uses T-Media’s holistic reputation analysis to examine the park’s internal and external reputation. In…

Read More At Linnanmäki, employees define the success of the business: internal and external reputation analysis go hand in hand
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In the social and health care sector, organizations have a better reputation than the sector as a whole
May 24, 2024May 23, 2024

In the “ Reputation&Trust 2024” survey of the social and health care sector conducted by T-Media, the organizations with the best reputations in the sector are Coxa Joint Replacement Hospital, Pikkujätti, and the Finnish Allergy, Skin, and Asthma Federation. Attendo’s reputation has grown the most among those surveyed. The reputation of organizations in the social and health care sector was surveyed in March–April 2024, and a total of 5,942 Finns responded to the survey. Three…

Read More In the social and health care sector, organizations have a better reputation than the sector as a whole
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The image of a strong state is built through a responsible, trustworthy, and well-managed government
May 13, 2024May 15, 2024

Citizens’ trust in government organizations is essential to the future of our democratic welfare society, writes Nina Laakso, senior advisor at T-Media. T-Media’s “ Reputation&Trust ” study on public administration organizations showed that citizens need a strong government in these times. At the top of the study’s rankings are organizations responsible for internal and external security: the Emergency Response Center Agency and…

Read More The image of a strong state is built through a responsible, trustworthy, and well-managed government
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Nina Elomaa and Riku Ruokolahti: ESG, Reputation, and Leadership
April 23, 2024April 24, 2024

“In sustainability management, it is extremely important to pay attention to both sustainability performance and the sustainability image that a company or organization projects,” says Nina Elomaa, Head of Sustainability at S Group. Riku Ruokolahti, Head of Development at T-Media, has co-authored a chapter with Elomaa in the book *Why Do We Need Reputation?* on ESG, reputation, and…

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Perceptions of vocational education have improved—the Tampere Adult Education Center (TAKK) is the most prestigious
March 27, 2024March 27, 2024

The “ Reputation&Trust 2024” survey of vocational schools, conducted by T-Media, reveals that the Tampere Adult Education Center (TAKK) is the most prestigious vocational school. The SASKY Education Consortium saw the biggest rise in reputation. This is the third time the survey has been conducted in the field of vocational education, and it examined the reputation of vocational education in general as well as that of 30…

Read More Perceptions of vocational education have improved—the Tampere Adult Education Center (TAKK) is the most prestigious
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Espoo Is the City That Has Seen the Greatest Increase in Its Appeal – Tampere Remains the Top City Among the Largest Cities
March 19, 2024March 18, 2024

Espoo has seen the greatest increase in its appeal among Finland’s ten largest cities. Tampere remains Finland’s most attractive city, while Jyväskylä and Kuopio are tied for second place. In January, T-Media surveyed potential and current residents of Finland’s ten largest cities to gauge their views on the cities’ appeal…

Read More Espoo Is the City That Has Seen the Greatest Increase in Its Appeal – Tampere Remains the Top City Among the Largest Cities