Let's roll up our sleeves and get to work!
This post is currently available in Finnish. Please see the original post here.The hottest topic in the world of work right now revolves around new, flexible work and light entrepreneurship. A dramatic turn of events occurred at the end of April when the Finnish Centre for Pensions announced that self-employed individuals will henceforth be treated as entrepreneurs. This caused concern, especially among employees who cannot or do not want to become entrepreneurs.
A couple of weeks earlier, #Duuericampaign was launched, offering an easy and ethical solution to the same problem. The campaign features SuoraTyo.fiand Oikotie Keikkatyöt , Etera, Fennia and Lenovo —as well as T-Media as a research and marketing partner.
The Suoratyö.fi and Oikotie Keikkatyöt websites provide a platform for workers and employers to connect. Gig workers who use these services do not have to become self-employed; instead, they can remain an employee if they choose. Nevertheless, they are covered by appropriate unemployment and social security benefits and continue to accrue pension benefits.
#The business model for those starting a Duuer business is therefore fundamentally different from that of light entrepreneurs. Anyone who has tried their hand at entrepreneurship knows that the temptation to pay themselves only the minimum pension is strong. A solution that allows employees to remain employees even in flexible work arrangements is most welcome.
Solutions are needed because Finland’s success in the global market is at stake. There is no single magic formula for improving competitiveness; rather, success in this race comes from using every available means.
The importance of work was also emphasized by one of the speakers at the launch event for the #duueri campaign, Member of Parliament Juhana Vartiainen (National Coalition Party).
“As a nation, we have the potential to contribute much more than we currently do,” Vartiainen said in his remarks.
He based his assessment on the idea that new platform solutions would make it possible to more effectively meet the needs of both buyers and providers of gig work.
“This could be a truly significant trend for the well-being of Finns,” Vartiainen said.
Models for regulating working life have their roots in the era of factory and agricultural work. Many people wonder whether these same models are still suitable for professional and intellectual work. This issue was also discussed by Jarkko Eloranta, president of the Central Organization of Finnish Trade Unions (SAK), who spoke at the event and is interested in bringing new forms of work under the scope of society’s rules and social security.
“What happens if work is distributed across platforms whose owners are based outside Finland?” Eloranta asked at the #duuer launch event. “This is an issue for society.”
The #Duueri campaign challenges Finnish companies and households to provide one week’s worth of additional work per year. If successful, this would mean an annual injection of half a billion euros into the Finnish economy. This half a billion euros would cover almost the entire annual salaries of all certified elementary school teachers in our country.
#The specific goal of the Duueri campaign is to generate 5,000,000 work hours this year. We at T-Media are honored to be part of this socially significant campaign.
There's work to be done. So let's roll up our sleeves and get to work!
If you want to hire temporary workers easily and ethically, go to SuoraTyo.fi.
If, on the other hand, you want to work flexibly and build up your retirement benefits, your go-to place is Oikotie Gig Jobs.
T-Media is a research and communications agency that helps develop anseende brand. We understand the trends shaping society and use them as a foundation for impactful communications. We design creative campaigns for both new and traditional media environments. If you’d like to learn more, please contact us:
Jirimiko Oranen
CEO, T-Media Relations Oy
jiri@reptrust-staging.fi-p.seravo.com
+358 40 756 6655
