Artificial intelligence emerged as a key theme at our “ Reputation&Trust Awards 2026” seminar on Tuesday, October 20. Among other topics, the seminar explored how artificial intelligence impacts reputation management and expert work. “So, is artificial intelligence a new stakeholder that we should view in a new way?” asked Riku Ruokolahti, Director of Development, as he opened his remarks at the seminar. “Technically…

In the “ Reputation&Trust 2026” survey conducted by Reputation and Trust Analytics, Kone was ranked as Finland’s most reputable company and was also one of the biggest climbers of the year in our country. Tesla, which ranks near the bottom of the list, has seen its reputation improve across all the Nordic countries. The “ Reputation&Trust ” survey was conducted in early summer 2026 in Finland, Sweden, Norway,…

Salla Ketola, the new CEO of Reputation and Trust Analytics, is a leading Finnish expert in data-driven management. She is also exactly the right person to lead the research firm at a time when artificial intelligence is transforming how organizations’ reputations are formed. In the “ Reputation&Trust ” podcast, Salla Ketola shares her views on how Finnish companies…

Employer Reputation Our 2026 study shows that the importance of remote work in choosing a job has declined slightly since last year. However, lead researcher Petteri Puska believes that flexibility in the workplace will continue to be valued. “The debate that flared up this fall about forcing people back to the office will certainly increase the importance of remote work,” Puska says. Technology and…