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“Many companies fear the media, but the media can also be a partner,” says Kari Väisänen, Senior Consultant at T-Media. Communication is always a two-way street. Corporate communication requires both the company and the media. The framework of responsibility must be strictly adhered to. Traditional media is undergoing major changes. Both the media…

“Effective anseende involves multiple stakeholders,” emphasizes Harri Leinikka, CEO of T-Media. anseende among key stakeholders—such as the general public, decision-makers, the media, investors, and potential employees—helps in anseende management. Harri Leinikka notes that a company with a good reputation attracts more committed employees, accesses cheaper capital, and gains the support of its customers…

  “When you manage reputation, you manage people’s interactions with the company. There’s nothing else to it.” At the beginning of my article on leadership maturity, I discussed anseende and compared perceptions to tiny fragments that make up a reputation. In this chapter, we’ll take a closer look at all the places where these fragments are created. A psychologist…

In a special episode Reputation&Trust , Sari Lounasmeri, CEO of the Finnish Stock Exchange Foundation, and Victor Snellman, CEO of the Finnish Shareholders’ Association, discuss anseende for publicly traded companies. “Listed companies should take an interest in their reputation because, ultimately, investing is a matter of trust,” says Sari Lounasmeri, CEO of the Finnish Stock Exchange Foundation. “Trust is largely based on a company’s reputation; investment decisions are influenced by…”

In a special episode of the T-Media Academy, our senior expert, Dr. Hanna-Mari Aula, who wrote her dissertation on reputation, explains what is most important to remember anseende right now. An organization’s reputation is a holistic issue. There must be a clear shared understanding within the organization regarding reputation and the processes involved in building it in order to manage reputation effectively. Hanna-Mari…

Lauri Sipponen, Lidl’s former CEO, spoke at T-Media’s Reputation&Trust event about understanding stakeholders and the retail chain’s eventful journey toward building a reputation among Finnish consumers.   Lidl opened its first stores in Finland in 2002. “We entered the market in the early 2000s with quite a bang, with a straightforward, business-like approach. Product quality…

Antti Vasara, CEO of VTT, believes it is important to listen carefully to all key stakeholders. “Reputation is built every day, every moment. It may sound a bit cliché, but you could say that a reputation is built over the years, and then it can be lost in the blink of an eye,” says VTT CEO Antti Vasara….

The first step anseende and understanding anseende is to assess its current state. “Reputation is one of the most important assets of any organization,” summarizes Alexandra Pasternak-Jackson, CEO of Amcham Finland. Amcham Finland is an international business network whose members include companies from various sectors operating in Finland. In Pasternak-Jackson’s experience…