Reputation and Trust Analytics has developed its own AI solution that leverages open-source models to interpret data directly through Reputation&Trust. Since the AI operates within our own closed infrastructure, the data remains secure and the analyses are precisely contextualized. Riku Ruokolahti, Head of Development, explains why AI…
The Reputation & Trust 2025 study shows that Estonia’s most reputable company is the financial group LHV. Three other companies from the financial sector are also among the ten most reputable companies in Estonia. In Germany, the most reputable company is a grocery retail chain…
The Reputation&Trust survey reveals that the most reputable company in Estonia is the financial group LHV. Three other financial sector companies are also among the ten most reputable companies in Estonia. In Germany, meanwhile, the most reputable company is the drugstore chain DM. Tesla has the weakest reputation among Germans, with its reputation having fallen by a record amount since last year…
Reputational setbacks and crises are as much a part of everyday life at educational and research institutions as they are at other organizations. The spirit of the times also dictates what is expected of universities. Since reputation is maintained through communication, and communication is above all about meeting expectations, universities would do well to examine their responsibility from an ESG perspective in light of changes in society. Helsinki…
A good salary level has established itself as the most important criterion when choosing a job, according to our 2025 Employer Reputation Survey. Petteri Puska, a leading researcher at Reputation and Trust Analytics, believes this trend is linked to the search for security in an uncertain global situation. Reputation and Trust Analytics’ Employer Reputation Research for the eleventh time in 2025. The survey…
Mylly in Raisio is once again Finland’s most reputable shopping center, according to the “Shopping Centers Reputation&Trust survey conducted by Reputation and Trust Analytics. However, the gap at the top has narrowed, and Jumbo in Vantaa came in a close second in the survey. Ainoa in Espoo saw the biggest rise in reputation. The reputation of shopping centers was surveyed in October–November…
The newest member of our team is Fredric Hammarström, who focuses on the Swedish, Norwegian, and Danish markets. We asked Fredric to tell us a little about himself and his thoughts. Hi Fredric! It’s been a pleasure to have you join our team. So that we can introduce you to those who haven’t met you yet:…
The latest addition to our team is Fredric Hammarström, who focuses on the Swedish, Norwegian, and Danish markets. We asked Fredric a few questions to introduce him. Hi Fredric! We’re delighted to have you on board. To introduce you to…
“Hopefully, the importance of openness and dialogue will be better understood.” At our Public Administration Reputation&Trust seminar on Tuesday morning, we discussed the importance of security and interaction in building social trust. A recording of the event is now available for viewing. The results of the Public Administration Reputation&Trust study highlight the importance of security: nearly all of the top ten most reputable organizations…
The medical helicopter service FinnHEMS is Finland’s most reputable public administration organization, according to the “Public Administration Reputation&Trust survey conducted by Reputation and Trust Analytics. Of the organizations surveyed, the Ministry of Defense saw the greatest improvement in its reputation. The reputation of public administration organizations was surveyed in October–November 2025, and a total of 10,727 Finns responded to the survey. The reputation score for the FinnHEMS medical helicopter service, which was rated as having the best reputation…
Reputation and Trust Analytics’ Reputation&Trust 2025 study reveals that Denmark’s most reputable company is Lego. At the bottom of the rankings across all Nordic countries are ultra-fast fashion retailers Temu and Shein, and Tesla’s reputation is also in steep decline. The Reputation&Trust 2025…
The technology industry has shown how to turn an industry’s reputation around—and how this benefits all companies in the sector, writes Harri Leinikka, CEO of Reputation and Trust Analytics. An industry’s reputation has a significant impact on the success of its companies. It is not merely a side issue but a strategic asset,…
Stefan Wallin joined Reputation and Trust Analytics as an advisory partner in October. In this article, he introduces himself and shares his thoughts on reputation and trust. Hi Stefan! Who are you and where are you from? I’m…
We attended ProCom’s “Aamu ytimessä” event to discuss how to use the Trust & Reputation model to build effective performance metrics. A recording of the event is now available for viewing. Our Development Director Riku Ruokolahti, our Lead Researcher Petteri Puska, and our Senior Data Analyst Antti Pennala explained how the results Reputation&Trust can be used to derive clear, impactful performance metrics that support the organization’s…
Reputation&Trust of sports organizations, conducted by Reputation and Trust Analytics, shows that the reputation of Finnish elite sports is on the rise. The reputation scores of all the sports organizations surveyed were at a reasonable level this year—that is, above 3.00 on a five-point scale from 1 to 5. The biggest increase was seen in the reputation score of the Finnish Olympic Committee, which rose from last…
Stefan Wallin joined Reputation and Trust Analytics as a consulting partner in October. In our blog, he introduces himself and shares his thoughts on reputation and trust. Hi, Stefan! Who are you and where are you from? I’m Stefan Wallin, the son of a bookseller and a museum docent from Vaasa, and a recovering former politician. These days, I’m putting my 20…
The Reputation&Trust survey, conducted by Reputation and Trust Analytics (formerly T-Media), reveals that Supercell is Finland’s most reputable company. Ponsse came in a close second, and Fazer took third place. Reputation&Trust survey was conducted in Finland from May to June 2025. A total of 10,899 Finns responded to the survey,…
As we announced in early summer, our company’s new name is Reputation and Trust Analytics. In connection with the name change, we introduced new, more concise email addresses on September 1: etunimi.sukunimi@reptrust.com. The addresses @reputationandtrust.com and @reptrust-staging.fi-p.seravo.com, which have already become familiar to you, will continue to work. Our new name, Reputation and Trust Analytics Oy, reflects our company’s rapid…
A new study from Reputation and Trust Analytics shows that public trust in Swedish government agencies varies widely. The Swedish Armed Forces tops the list with a score of 4.01 on a five-point scale—nearly twice as high as the Swedish Migration Agency’s 2.08. Reputation and Trust Analytics has surveyed…