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Reputation and Trust Analytics
  • Our international expansion continues – next up are the UK and France
    News & Insights | News

    Our international expansion continues – next up are the UK and France

    April 16, 2026May 27, 2026

    Reputation and Trust Analytics continues to expand internationally. Our study in Germany received tremendous international media attention, and next up are the United Kingdom and France. Reputation and Trust Analytics has emerged as the market leader in the Nordic countries in reputation measurement and development. We have been conducting extensive national research in Finland using the “ Reputation&Trust ” model continuously since 2013,…

    Read More Our international expansion continues – next up are the UK and FranceContinue

  • Reputation&Trust-The podcast is back with new episodes
    News

    Reputation&Trust-The podcast is back with new episodes

    April 16, 2026April 20, 2026

    Reputation&Trust-The podcast is back, this time in both video and audio formats. Hosted by Antti Isokangas, the podcast discusses reputation and how to measure it—and, above all, how to leverage it to support an organization’s operations. The topic of the sixth episode is: What do journalists expect from corporate media communications? How well do Finnish companies succeed in their collaboration…

    Read More Reputation&Trust-The podcast is back with new episodesContinue

  • Meet the Experts at Reputation and Trust: Marjo Seppä
    News

    Meet the Experts at Reputation and Trust: Marjo Seppä

    April 14, 2026April 20, 2026

    Research Manager, Head of the Research Team Hi there, who are you? I’m Marjo Seppä, a regular mom from Helsinki and a juggler of everyday life, who openly admits to being originally from Vantaa. I work as a Research Manager and Research Team Leader at Reputation and Trust Analytics, where we find out what people really think. In my free time, I spend time with my family of five and…

    Read More Meet the Experts at Reputation and Trust: Marjo SeppäContinue

  • Recording and photo gallery: What do journalists expect from corporate media communications?
    News

    Recording and photo gallery: What do journalists expect from corporate media communications?

    March 23, 2026April 20, 2026

    “Once you realize that the media isn’t just a marketing channel for your company, you’re already well on your way” On Friday, experienced journalists Eeva Lehtimäki, Mikko Metsämäki, and Anssi Miettinen told the 300-strong audience at our MediaBarometer breakfast event what companies should keep in mind when approaching the media. Watch the recording of the event:  Qualitative findings from the MediaBarometer 2025 survey…

    Read More Recording and photo gallery: What do journalists expect from corporate media communications?Continue

  • Tampere remains Finland's most attractive city – Kuopio is hot on its heels
    News

    Tampere remains Finland's most attractive city – Kuopio is hot on its heels

    March 20, 2026April 20, 2026

    Reputation and Trust Analytics’ Attraction&Retention study reveals that Tampere remains Finland’s most attractive city.

    Read More Tampere remains Finland's most attractive city – Kuopio is hot on its heelsContinue

  • Mobile payment services have risen to the top of the financial sector in all the Nordic countries
    News & Insights | News

    Mobile payment services have risen to the top of the financial sector in all the Nordic countries

    February 26, 2026April 22, 2026

    The " Reputation&Trust 2025" study for the financial sector reveals that mobile payment services have risen to the top in terms of reputation in all Nordic countries. In Finland, S-Pankki received the second-highest rating after MobilePay, while Nordea and Alexandria saw the biggest increases in reputation. Reputation and Trust Analytics’ “ Reputation&Trust , 2025” study examined the reputations of a total of 103 companies in Finland,…

    Read More Mobile payment services have risen to the top of the financial sector in all the Nordic countriesContinue

  • Riku Ruokolahti: “Artificial intelligence gets more out of data when the framework is right—we built our own secure environment for this purpose”
    News & Insights | News

    Riku Ruokolahti: “Artificial intelligence gets more out of data when the framework is right—we built our own secure environment for this purpose”

    February 10, 2026April 22, 2026

    Reputation and Trust Analytics has built its own AI solution in which open-source models are harnessed to interpret data directly through the Reputation&Trust framework. Since the AI runs on our own, closed infrastructure, the data remains secure and the analyses are precisely tailored to the right context. Riku Ruokolahti, Head of Development, explains why AI…

    Read More Riku Ruokolahti: “Artificial intelligence gets more out of data when the framework is right—we built our own secure environment for this purpose”Continue

  • In Estonia, the financial sector has an exceptionally strong reputation – In Germany, a grocery chain leads the way
    News & Insights

    In Estonia, the financial sector has an exceptionally strong reputation – In Germany, a grocery chain leads the way

    February 6, 2026April 21, 2026

    The Reputation & Trust 2025 study shows that Estonia’s most reputable company is the financial group LHV. Three other companies from the financial sector are also among the ten most reputable companies in Estonia. In Germany, the most reputable company is a grocery retail chain…

    Read More In Estonia, the financial sector has an exceptionally strong reputation – In Germany, a grocery chain leads the wayContinue

  • In Estonia, the financial sector has an exceptionally strong reputation – a grocery chain leads the way in Germany
    News

    In Estonia, the financial sector has an exceptionally strong reputation – a grocery chain leads the way in Germany

    February 6, 2026April 20, 2026

    Reputation&Trust The 2025 survey reveals that the most reputable company in Estonia is the financial group LHV. Three other financial sector companies are also among the ten most reputable companies in Estonia. In Germany, on the other hand, the most reputable company is the drugstore chain DM. Tesla has the poorest reputation among Germans, with its reputation having fallen by a record amount since last year…

    Read More In Estonia, the financial sector has an exceptionally strong reputation – a grocery chain leads the way in GermanyContinue

  • Nina Laakso: Expectations regarding sustainability play a key role in universities’ reputations
    News

    Nina Laakso: Expectations regarding sustainability play a key role in universities’ reputations

    January 27, 2026April 20, 2026

    Reputational setbacks and crises are as much a part of everyday life at educational and research institutions as they are at other organizations. The spirit of the times also dictates what is expected of universities. Since reputation is maintained through communication, and communication is above all about meeting expectations, universities would do well to examine their responsibility from an ESG perspective in light of changes in society. Helsinki…

    Read More Nina Laakso: Expectations regarding sustainability play a key role in universities’ reputationsContinue

  • Senior Researcher Petteri Puska: “In these uncertain times, highly educated people want competitive pay, good opportunities for remote work, and job security.”
    News

    Senior Researcher Petteri Puska: “In these uncertain times, highly educated people want competitive pay, good opportunities for remote work, and job security.”

    January 26, 2026April 21, 2026

    A good salary level has established itself as the most important criterion when choosing a job, according to our 2025 Employer Reputation Survey. Petteri Puska, a leading researcher at Reputation and Trust Analytics, believes this trend is linked to the search for security in an uncertain global situation. Reputation and Trust Analytics’ Employer Reputation Research for the eleventh time in 2025. The survey…

    Read More Senior Researcher Petteri Puska: “In these uncertain times, highly educated people want competitive pay, good opportunities for remote work, and job security.”Continue

  • The photo shows an orange slide at a shopping mall.
    News

    Mylly remains the most renowned shopping center – Ainoa saw the biggest rise in popularity

    January 12, 2026April 21, 2026

    Mylly in Raisio is once again Finland’s most reputable shopping center, according to the “ Reputation&Trust 2025” survey of shopping centers conducted by Reputation and Trust Analytics. However, the gap at the top has narrowed, and Jumbo, located in Vantaa, finished a close second in the survey. Ainoa in Espoo saw the biggest rise in reputation. The reputation of shopping centers was surveyed in October–November…

    Read More Mylly remains the most renowned shopping center – Ainoa saw the biggest rise in popularityContinue

  • Senior Advisor Fredric Hammarström: “What could be more important to an organization’s success than its reputation?”
    News

    Senior Advisor Fredric Hammarström: “What could be more important to an organization’s success than its reputation?”

    December 17, 2025April 21, 2026

    The newest member of our team is Fredric Hammarström, who focuses on the Swedish, Norwegian, and Danish markets. We asked Fredric to tell us a little about himself and his thoughts. Hi Fredric! It’s been a pleasure to have you join our team. So that we can introduce you to those who haven’t met you yet:…

    Read More Senior Advisor Fredric Hammarström: “What could be more important to an organization’s success than its reputation?”Continue

  • Senior Advisor Fredric Hammarström: “What matters more to an organization’s success than its reputation? I’ll wait.”
    News & Insights

    Senior Advisor Fredric Hammarström: “What matters more to an organization’s success than its reputation? I’ll wait.”

    December 17, 2025April 21, 2026

    The latest addition to our team is Fredric Hammarström, who focuses on the Swedish, Norwegian, and Danish markets. We asked Fredric a few questions to introduce him. Hi Fredric! We’re delighted to have you on board. To introduce you to…

    Read More Senior Advisor Fredric Hammarström: “What matters more to an organization’s success than its reputation? I’ll wait.”Continue

  • Recording and photo gallery from the “ Reputation&Trust 2025” public administration event
    News

    Recording and photo gallery from the “ Reputation&Trust 2025” public administration event

    December 9, 2025April 21, 2026

    “Hopefully, the importance of openness and dialogue will be better understood.” At our “ Reputation&Trust 2025” seminar on public administration held on Tuesday morning, we discussed the importance of security and interaction in building social trust. A recording of the event is now available. The results of the Public Administration’s “ Reputation&Trust 2025” study highlight the importance of security: nearly all of the top ten most reputable…

    Read More Recording and photo gallery from the “ Reputation&Trust 2025” public administration eventContinue

  • Medical Helicopter Service Remains the Most Reputable in Public Administration – Study Highlights the Importance of Safety
    News

    Medical Helicopter Service Remains the Most Reputable in Public Administration – Study Highlights the Importance of Safety

    December 9, 2025April 21, 2026

    The medical helicopter service FinnHEMS is Finland’s most reputable public administration organization, according to the “ Reputation&Trust 2025” study of public administration conducted by Reputation and Trust Analytics. Of the organizations surveyed, the Ministry of Defense saw the greatest improvement in its reputation. The reputation of public administration organizations was surveyed in October–November 2025, and a total of 10,727 Finns responded to the survey. The reputation score for the FinnHEMS medical helicopter service, which was rated as having the best reputation…

    Read More Medical Helicopter Service Remains the Most Reputable in Public Administration – Study Highlights the Importance of SafetyContinue

  • Lego is the most reputable company in the Nordic region – Photos from the announcement event
    News & Insights

    Lego is the most reputable company in the Nordic region – Photos from the announcement event

    December 3, 2025April 21, 2026

    Reputation and Trust Analytics’ Reputation&Trust 2025 study reveals that Denmark’s most reputable company is Lego. At the bottom of the rankings across all Nordic countries are ultra-fast fashion retailers Temu and Shein, and Tesla’s reputation is also in steep decline. The Reputation&Trust 2025…

    Read More Lego is the most reputable company in the Nordic region – Photos from the announcement eventContinue

  • Harri Leinikka: Reputation Will Determine the Industry’s Future
    News

    Harri Leinikka: Reputation Will Determine the Industry’s Future

    December 3, 2025April 21, 2026

    The technology industry has shown how to turn an industry’s reputation around—and how this benefits all companies in the sector, writes Harri Leinikka, CEO of Reputation and Trust Analytics. An industry’s reputation has a significant impact on the success of its companies. It is not merely a side issue but a strategic asset,…

    Read More Harri Leinikka: Reputation Will Determine the Industry’s FutureContinue

  • Stefan Wallin, Reputation and Trust Analytics’ new advisory partner: “As a politician, I was completely dependent on both reputation and trust, and so is every single company”
    News & Insights

    Stefan Wallin, Reputation and Trust Analytics’ new advisory partner: “As a politician, I was completely dependent on both reputation and trust, and so is every single company”

    November 26, 2025April 21, 2026

    Stefan Wallin joined Reputation and Trust Analytics as an advisory partner in October. In this article, he introduces himself and shares his thoughts on reputation and trust. Hi Stefan! Who are you and where are you from? I’m…

    Read More Stefan Wallin, Reputation and Trust Analytics’ new advisory partner: “As a politician, I was completely dependent on both reputation and trust, and so is every single company”Continue

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  • Reputation&Trust Research Model
  • Research Services
    • Reputation&Trust Study
    • ESG perceptions
    • City Attraction&Retention
    • MediaBarometer
    • Employer Reputation
    • Stakeholder Surveys
    • Customer Survey
    • Specialized Research in Finland
  • Insights and Information
    • Views
    • How to Communicate About Your Reputation Results?
    • A Handbook on Reputation (in Finnish)
    • The book *Why Do We Need Fame?*
  • News
    • News
    • Events
    • Almedalen
  • About us
    • People
    • Join our team
    • Reputation and Trust Analytics in the Media
    • Our Commitment to Sustainability
      • Privacy Policy
    • Media Library
    • Our Customers
    • Contact Information
  • EN
    • FI
    • SV