Tampere remains Finland's most attractive city – Kuopio is hot on its heels
Reputation and Trust Analytics’ Attraction&Retention study reveals that Tampere remains Finland’s most attractive city.
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Mobile payment services have risen to the top of the financial sector in all the Nordic countries
The " Reputation&Trust 2025" study for the financial sector reveals that mobile payment services have risen to the top in terms of reputation in all Nordic countries. In Finland, S-Pankki received the second-highest rating after MobilePay, while Nordea and Alexandria saw the biggest increases in reputation. Reputation and Trust Analytics’ “ Reputation&Trust , 2025” study examined the reputations of a total of 103 companies in Finland,…
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Riku Ruokolahti: “Artificial intelligence gets more out of data when the framework is right—we built our own secure environment for this purpose”
Reputation and Trust Analytics has built its own AI solution in which open-source models are harnessed to interpret data directly through the Reputation&Trust framework. Since the AI runs on our own, closed infrastructure, the data remains secure and the analyses are precisely tailored to the right context. Riku Ruokolahti, Head of Development, explains why AI…
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In Estonia, the financial sector has an exceptionally strong reputation – In Germany, a grocery chain leads the way
The Reputation & Trust 2025 study shows that Estonia’s most reputable company is the financial group LHV. Three other companies from the financial sector are also among the ten most reputable companies in Estonia. In Germany, the most reputable company is a grocery retail chain…
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In Estonia, the financial sector has an exceptionally strong reputation – a grocery chain leads the way in Germany
Reputation&Trust The 2025 survey reveals that the most reputable company in Estonia is the financial group LHV. Three other financial sector companies are also among the ten most reputable companies in Estonia. In Germany, on the other hand, the most reputable company is the drugstore chain DM. Tesla has the poorest reputation among Germans, with its reputation having fallen by a record amount since last year…
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Nina Laakso: Expectations regarding sustainability play a key role in universities’ reputations
Reputational setbacks and crises are as much a part of everyday life at educational and research institutions as they are at other organizations. The spirit of the times also dictates what is expected of universities. Since reputation is maintained through communication, and communication is above all about meeting expectations, universities would do well to examine their responsibility from an ESG perspective in light of changes in society. Helsinki…
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Senior Researcher Petteri Puska: “In these uncertain times, highly educated people want competitive pay, good opportunities for remote work, and job security.”
A good salary level has established itself as the most important criterion when choosing a job, according to our 2025 Employer Reputation Survey. Petteri Puska, a leading researcher at Reputation and Trust Analytics, believes this trend is linked to the search for security in an uncertain global situation. Reputation and Trust Analytics’ Employer Reputation Research for the eleventh time in 2025. The survey…
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Mylly remains the most renowned shopping center – Ainoa saw the biggest rise in popularity
Mylly in Raisio is once again Finland’s most reputable shopping center, according to the “ Reputation&Trust 2025” survey of shopping centers conducted by Reputation and Trust Analytics. However, the gap at the top has narrowed, and Jumbo, located in Vantaa, finished a close second in the survey. Ainoa in Espoo saw the biggest rise in reputation. The reputation of shopping centers was surveyed in October–November…
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Senior Advisor Fredric Hammarström: “What could be more important to an organization’s success than its reputation?”
The newest member of our team is Fredric Hammarström, who focuses on the Swedish, Norwegian, and Danish markets. We asked Fredric to tell us a little about himself and his thoughts. Hi Fredric! It’s been a pleasure to have you join our team. So that we can introduce you to those who haven’t met you yet:…
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Senior Advisor Fredric Hammarström: “What matters more to an organization’s success than its reputation? I’ll wait.”
The latest addition to our team is Fredric Hammarström, who focuses on the Swedish, Norwegian, and Danish markets. We asked Fredric a few questions to introduce him. Hi Fredric! We’re delighted to have you on board. To introduce you to…
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Recording and photo gallery from the “ Reputation&Trust 2025” public administration event
“Hopefully, the importance of openness and dialogue will be better understood.” At our “ Reputation&Trust 2025” seminar on public administration held on Tuesday morning, we discussed the importance of security and interaction in building social trust. A recording of the event is now available. The results of the Public Administration’s “ Reputation&Trust 2025” study highlight the importance of security: nearly all of the top ten most reputable…
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Medical Helicopter Service Remains the Most Reputable in Public Administration – Study Highlights the Importance of Safety
The medical helicopter service FinnHEMS is Finland’s most reputable public administration organization, according to the “ Reputation&Trust 2025” study of public administration conducted by Reputation and Trust Analytics. Of the organizations surveyed, the Ministry of Defense saw the greatest improvement in its reputation. The reputation of public administration organizations was surveyed in October–November 2025, and a total of 10,727 Finns responded to the survey. The reputation score for the FinnHEMS medical helicopter service, which was rated as having the best reputation…
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Lego is the most reputable company in the Nordic region – Photos from the announcement event
Reputation and Trust Analytics’ Reputation&Trust 2025 study reveals that Denmark’s most reputable company is Lego. At the bottom of the rankings across all Nordic countries are ultra-fast fashion retailers Temu and Shein, and Tesla’s reputation is also in steep decline. The Reputation&Trust 2025…
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Harri Leinikka: Reputation Will Determine the Industry’s Future
The technology industry has shown how to turn an industry’s reputation around—and how this benefits all companies in the sector, writes Harri Leinikka, CEO of Reputation and Trust Analytics. An industry’s reputation has a significant impact on the success of its companies. It is not merely a side issue but a strategic asset,…
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Stefan Wallin, Reputation and Trust Analytics’ new advisory partner: “As a politician, I was completely dependent on both reputation and trust, and so is every single company”
Stefan Wallin joined Reputation and Trust Analytics as an advisory partner in October. In this article, he introduces himself and shares his thoughts on reputation and trust. Hi Stefan! Who are you and where are you from? I’m…
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"Aamu ytimessä" Video: How to Build Effective Performance Metrics Based on the " Reputation&Trust" Model
We attended ProCom’s “Aamu ytimessä” event to explain how to use the Trust & Reputation model to develop effective performance metrics. A recording of the event is now available for viewing. Our Development Director Riku Ruokolahti, our Lead Researcher Petteri Puska, and our Senior Data Analyst Antti Pennala explained how the results of the “ Reputation&Trust ” study can be used to derive clear, impactful performance metrics that support the organization…
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The reputation of Finnish elite sports is on the rise—the biggest improvement is in the Olympic Committee’s reputation
The “ Reputation&Trust ” survey of sports organizations, conducted by Reputation and Trust Analytics, reveals that the reputation of Finnish elite sports has begun to rise. The reputation scores of all the sports organizations surveyed were at a reasonable level this year—above 3.00 on a five-point scale from 1 to 5. The biggest increase was seen in the reputation score of the Finnish Olympic Committee, which rose last…
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Stefan Wallin, Reputation and Trust Analytics’ new advisory partner: “As a politician, I was completely dependent on both reputation and trust, but so is every single company.”
Stefan Wallin joined Reputation and Trust Analytics as a consulting partner in October. In our blog, he introduces himself and shares his thoughts on reputation and trust. Hi, Stefan! Who are you and where are you from? I’m Stefan Wallin, the son of a bookseller and a museum docent from Vaasa, and a recovering former politician. These days, I’m putting my 20…
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Supercell is Finland's most reputable company – Tesla's reputation is in sharp decline across the Nordic countries
The “ Reputation&Trust , 2025” survey, conducted by Reputation and Trust Analytics (formerly T-Media), reveals that Supercell is Finland’s most reputable company. Ponsse came in second by a narrow margin, and Fazer took third place. The “ Reputation&Trust , 2025” survey was conducted in Finland from May to June 2025. A total of 10,899 Finns responded to the survey,…
