In the ninth episode Reputation&Trust, Mari Vaattovaara, Professor of Urban Geography at the University of Helsinki, analyzes the results Attraction&Retention and shares her views on how a city’s reputation can and should be developed. A city’s attractiveness—that is, its ability to draw people and businesses—has a direct impact on its prosperity and the well-being of its residents….
In the eighth episode Reputation&Trust, Arno Ahosniemi, CEO of the Finnish Financial Services Association, and communications consultant Antti Isokangas discuss the reputation of the financial sector. Economic fluctuations are reflected in people’s perceptions of companies in the financial sector. Despite this, the financial sector’s reputation in Finland is now higher than ever. How do financial sector companies communicate? What is the significance of public discourse for the sector’s reputation?…
The seventh episode Reputation&Trust has been released. In this episode, our Head of Development Riku Ruokolahti and communications consultant Antti Isokangas discuss Tesla’s decline in reputation and what we can learn from it. Tesla’s reputation has plummeted across all Nordic countries, and in Germany, it even fell to the bottom of Reputation&Trust as the company with the worst reputation. Ruokolahti analyzes the factors that led to Tesla’s decline in reputation, as well as…
Reputation&Trust is back, this time in both video and audio formats. Hosted by Antti Isokangas, the podcast discusses reputation and how to measure it, and above all, how to leverage it to support an organization’s operations. The topic of the sixth episode is: What do journalists expect from corporate media communications? How well do Finnish companies succeed in their collaboration…
The fifth episode Reputation&Trust focuses on reputation crises. How does a company end up in a reputation crisis? How does it recover from the crisis? What is the media’s relationship with a company in crisis? The guests on this episode are Riku Ruokolahti from T-Media and Laura Manninen, a reporter for Talouselämä. The multi-part podcast series is hosted by experienced communications professional Antti Isokangas. …
The fourth episode of the Reputation&Trust podcast focuses on reputation and sustainability. How does a company’s responsible operations affect its reputation? Can Reputation&Trust also be used as a tool for sustainability work? Guests on the episode include Nina Elomaa, Head of Sustainability at S Group, and Riku Ruokolahti, Development Director at T-Media. The multi-part podcast series is hosted by experienced communications professional Antti…
The third episode of the Reputation&Trust podcast focuses on the reputation of public administration. How does the reputation of public administration organizations differ from that of private companies? How can and should reputation be used as a management tool in public organizations? Guests include Nina Laakso, Senior Advisor at T-Media, and Timo Laitinen, former Director General of the State Treasury. The multi-part podcast series is hosted by an experienced…
The second episode of Reputation&Trust focuses on reputation and communication. What does an organization’s reputation reveal about the success or failure of its communication efforts? How can reputation measurement become a tool for communication management and practical implementation? Guests on the “Reputation and Communication” episode are Riku Ruokolahti, Development Director at T-Media, and ProCom, an organization of communication professionals…
What is Reputation&Trust? Trust is the foundation of all business—and trust, in turn, is based on a company’s reputation, or what people think of the company. Reputation&Trust discusses how reputation and trust are measured and how the results help organizations improve their competitiveness. In the first episode…
Pia Adlivankin, CEO of Linnanmäki, was interviewed by Elisa Runsas, a reputation management expert at T-Media, at the Reputation&Trust ceremony. The views of its own staff and the Finnish public regarding the amusement park are of paramount importance to this service industry operator. Linnanmäki uses T-Media’s holistic reputation analysis to examine the amusement park’s internal and external reputation. In…
Riku Ruokolahti, Head of Development at T-Media, interviewed Turkka Kuusisto, CEO of Posti, who is moving to Finnair. Posti achieved Finland’s biggest rise in reputation in 2023: how did this reputation surge come about, and what kind of legacy is Turkka leaving behind as he moves to his new employer? Research shows that Posti has enjoyed four consecutive years of rising reputation and…
“Reputation management should start with researching your reputation,” says Jenni Santalo, Director of Marketing and Communications at VTT, in an interview with T-Media’s Academy. VTT is one of Finland’s most reputable public sector organizations in 2023. We interviewed Santalo about the keys to success in reputation management. “T-Media has had the pleasure of serving VTT continuously for over 25 years,”…
Fazer is Finland’s most reputable company in 2023. The company has been among Finland’s most reputable for 11 successful years. Riku Ruokolahti, Development Director at T-Media, interviewed Fazer Group CEO Christoph Vitzthum to find out how reputation is managed in a family business with a long history. Fazer and its products…
Does image follow identity? We sought an answer to this question during a panel discussion led by our Development Director, Riku Ruokolahti, at our Reputation&Trust 2023 webinar. The panel discussion featured ProCom CEO Jarno Forssell, Posti’s Head of Brand, Communications, and Sustainability Anna Salmi, and communications consultant Antti Isokangas. You can watch the panel discussion below…
“The further into the millennium we go, the more we discuss the factors related to urbanization, without forgetting its negative effects. Recently, public debate has focused on internal segregation within cities and factors related to housing, such as cost levels and, in particular, energy and environmental factors,” write Sari Maunula and Kari…
Valio has been ranked among Finland’s ten most reputable companies ten times—that is, in every Reputation&Trust of the general public conducted annually by T-Media. Our Development Director, Riku Ruokolahti, interviewed Valio’s CEO, Annikka Hurmet, about reputation management and explored how a Finnish institution is built. Every Finn…
“Corporate responsibility has surely been a topic of discussion for as long as business itself has existed. The pursuit of one’s own interests without regard for moral and ethical rules or the expectations of others has always been viewed with suspicion, even if the actions themselves did not directly violate any laws,” write Nina Elomaa and Riku Ruokolahti in their book Mihin mainetta…
“We have a very clear understanding of our reputation, even without measuring it.” A REPUTATION DOES NOT ARISE in a vacuum; rather, it is formed in this world. It is built from small fragments—fragments that each represent a perspective related to the company. The ingredients for these perspectives are experiences and any previous…
In information warfare, the battle is fought in people’s minds, and democracy as a system is based on people’s minds. This is precisely why democracy and its institutions are particularly vulnerable when an information influencer strikes. An organization’s reputation, in turn, is shaped by the shared perceptions people hold about that organization. This article explores information and cyber influence from the attacker’s perspective…