News and current research from Reputation and Trust Analytics.
“People only start caring about reputation when it’s too late,” says Riku Ruokolahti, Head of Development at T-Media and author of *The Reputation Management Handbook*. WHEN I say “reputation,” fear comes to mind—that’s how it goes. You can’t really even talk about reputation without people…
On Friday, December 17, the most reputable organizations in the public sector were announced during a live webinar broadcast from the Halti Nature Center. You can watch the full recording of the webinar here. The event featured, among other things, key findings from the Public Administration Reputation&Trust survey and Communications Director Kati Kalliomäki’s thoughts on the Tax Administration’s creative communications. The panel discussion featured Päivi Nerg, Under-Secretary of State for Administrative Policy at the Ministry of Finance, and the Chief of the Border Guard…
Reputation&Trust , which measures the reputation of public administration, Finns rated the Emergency Response Center and the Border Guard as the most reputable organizations. Last year’s big climber, the Prime Minister’s Office, saw the biggest drop in ratings in this year’s survey. A record 8,807 Finns shared their views Reputation&Trust annual Reputation&Trust of public administration conducted by T-Media. In this year’s survey, the top-ranked organizations…
“The most interesting aspect of employer brand is its impact on demand for a company’s products and services. Not on demand for jobs, but on demand for the company’s products and services,” explains Riku Ruokolahti, author of *The Handbook of Reputation Management*. The benefits of employer branding have been preached to companies for decades. Historically, perhaps the most significant factor in the rise of employer branding hegemony…
T-Media’s Reputation&Trust has been awarded the Design from Finland label. Reputation&Trust a research model developed by T-Media that helps organizations measure, develop, and maintain their most valuable assets: trust and reputation. The Design from Finland label from the Association for Finnish Work can be awarded to a product, product group, or service that represents…
“In the end, management doesn’t decide anything!” Stakeholders were incorporated into management thinking early on, but their role shifted almost completely along the way. The Era of Shareholder Value Igor Ansoff, hailed as the father of strategic thinking, recognized the existence of stakeholders as early as the 1960s in his legendary strategic epic, Corporate Strategy. Ansoff saw stakeholders as sources of conflict…
On Tuesday, October 5, the results of the study “Listed Companies Through the Eyes of Finnish Retail Investors” were released during a live webinar held at the Halti Nature Center. You can watch the full recording of the webinar here. This uniquely comprehensive study, conducted in collaboration between T-Media, the Finnish Stock Exchange Foundation, and the Finnish Shareholders’ Association, examines the reputation of large and medium-sized companies listed on the Helsinki Stock Exchange among private investors. Read the study…
On Friday, September 24, Finland’s most prestigious companies were announced during a live webinar broadcast from the Halti Nature Center. You can watch the full recording of the webinar here. The event featured, among other things, a greeting from Minister of Economic Affairs Mika Lintilä and comments on the survey results from Auli Hänninen, CEO of the Family Business Association. During the Awards panel, the following speakers shared their views and experiences on reputation management…
Antti Isokangas, Head of Communications and Corporate Responsibility at Kotipizza Group, sat down with T-Media to discuss reputation management at Finland’s best-known restaurant brand. Kotipizza is the largest pizza chain in the Nordic countries, with products and services designed for everyone—which is why its reputation must be managed consistently. As a communications professional working with consumer brands…
A special study by T-Media on publicly traded companies reveals that reputation has a significant impact on both retail investors’ interest in a company and their willingness to buy its shares. The study is based on an exceptionally extensive data set, which includes a total of nearly 16,000 company valuations of large and medium-sized companies listed on the Helsinki Stock Exchange. T-Media examined…
For the fourth consecutive year, forestry machinery company Ponsse claimed the title of Finland’s most reputable company. KONE returned to the top three, joining Ponsse and Supercell. Nokia climbed out of the list of companies with poor reputations, improving its leadership rating more than any other company this year. T-Media surveyed the reputation of companies operating in Finland through a large…
T-Media’s annual Reputation&Trust of the construction and design sector examined Finns’ perceptions and views of companies in the industry. Among the companies in the sector participating in the survey for the first time, there were also some with a good reputation. T-Media has been tracking the reputation of companies in the construction and design sector since 2018. This year’s survey included…
“Many companies fear the media, but the media can also be a partner,” says Kari Väisänen, Senior Consultant at T-Media. Communication is always a two-way street. Corporate communication requires both the company and the media. The framework of responsibility must be strictly adhered to. Traditional media is undergoing major changes. Both the media…
T-Media’s Reputation&Trust of the travel and restaurant industry examined Finns’ views and perceptions of the sector. The survey shows that the sector has been able to meet Finns’ expectations during the COVID-19 pandemic. T-Media has been tracking the overall development of the Finnish travel and restaurant sector’s reputation since 2018. The development of the sector’s reputation shows…
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T-Media is Finland’s leading company specializing in reputation research. We have served hundreds of organizations in nearly 50 countries, conducting over 2,000 reputation and stakeholder surveys for companies, public sector entities, and various industry associations. Our most highly regarded research product is Reputation&Trust. We use it to assess our clients’ reputation…
“Effective reputation management involves multiple stakeholders,” emphasizes Harri Leinikka, CEO of T-Media. Studying reputation among key stakeholders—such as the general public, decision-makers, the media, investors, and potential employees—helps in the comprehensive management of reputation. Harri Leinikka notes that a company with a good reputation attracts more committed employees, cheaper capital, and the support of its customers…
T-Media’s annual Reputation&Trust of the social and health care sector examined the public’s perceptions and views of organizations in the sector. The survey reveals that reputation has a particularly strong impact on social and health care sector organizations. The reputation of social and health care organizations has a greater-than-average impact on citizens’ trust in the organization. Reputation&Trust reveals that among the social and health care companies surveyed…
Corporate responsibility in the food industry has a significant impact on consumer behavior. T-Media’s Food Industry Reputation&Trust examined Finnish consumers’ views on the reputation of food industry companies. The study revealed that a good reputation is particularly important for companies in this sector: the reputation of a food industry company influences the level of stakeholder support it receives from the general public more than is the case for companies on average. Reputation…
Dr. Hanna-Mari Aula, who wrote her doctoral thesis on T-Media’s reputation, discusses the impact of the pandemic on the value of a company’s reputation in a column for Talouselämä. “If you were to sell your reputation, you’d get more for it now than you would have a year ago. The importance of reputation in determining a company’s value has grown during the COVID-19 pandemic. An ever-increasing portion of a company’s value is linked to…