At Linnanmäki, employees define the success of the business: internal and external reputation analysis go hand in hand

Pia Adlivankin, CEO of Linnanmäki, was interviewed by Elisa Runsas, a reputation management expert at T-Media, at theReputation&Trust ceremony. The views of its own staff and the Finnish public regarding the amusement park are of paramount importance to this service industry operator. Linnanmäki uses T-Media’s holistic reputation analysis to examine the amusement park’s internal and external reputation.

Founded in 1950, Linnanmäki Amusement Park is a favorite destination for many children—and adults, too. Finland’s oldest amusement park also plays another important role: Linnanmäki is the first employer for many young people and provides their first summer job experience.

Every year, Linnanmäki employs more than 650 summer workers, whose positive workplace experiences directly enhance the experience of the amusement park’s visitors. At Linnanmäki , the employee experience —that is, the experience of the “fun masters”—is of paramount importance to the amusement park.

“We’re thrilled to be one of Finland’s most popular tourist destinations. This wouldn’t be possible at all if every interaction with our wonderful entertainers weren’t a pleasant one. That’s why the employee experience we offer our staff is so important,” says Pia Adlivankin, CEO of Linnanmäki.

Linnanmäki’s reputation among Finns is strong, with a score of 3.65 on a scale of 1 to 5. “It’s important for us to ensure that Linnanmäki’s reputation remains high, because we hope that our visitors will want to come back to us from one generation to the next. That’s why we want to regularly survey our customers’ views on our operations,” Adlivankin says.

Linnanmäki uses T-Media’s Reputation&Trust to measure its internal and external reputation. A notable finding in Linnanmäki’s reputation results is that its reputation among “fun masters” is even higher than its external reputation (3.95).

“We believe that our success is rooted in the job satisfaction of our fun masters, which keeps them enthusiastic and motivated to exceed our customers’ expectations at every interaction. That’s why it’s important for us to regularly monitor our internal reputation as well,” says Adlivankin.

T-Media’s holistic analysis examines the differences between an organization’s internal and external reputations. The analysis provides insight into the differences in perception among various stakeholders, the opportunities presented by the situation, and the associated risk factors. Read more about our stakeholder research here.