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Reputation and Trust Analytics
  • Helene Foxberg and Alexander Widén have joined T-Media’s Stockholm team
    News

    Helene Foxberg and Alexander Widén have joined T-Media’s Stockholm team

    January 17, 2024January 24, 2024

      T-Media’s team of experts has been strengthened with the addition of Helene Foxberg and Alexander Widén. Our new experts will support our Swedish and international clients and drive our growth in Sweden. Helene and Alexander joined T-Media’s international subsidiary, Reputation and Trust Analytics, as Senior Advisors on January 8, 2024. Helene…

    Read More Helene Foxberg and Alexander Widén have joined T-Media’s Stockholm teamContinue

  • Alexander Widén joins Reputation and Trust Analytics’ Stockholm team
    News & Insights

    Alexander Widén joins Reputation and Trust Analytics’ Stockholm team

    January 17, 2024November 21, 2025

      The Reputation and Trust Analytics group has been strengthened with the addition of Alexander Widén to support our Swedish clients and further our growth in Sweden. Alexander joined Reputation and Trust Analytics as a Senior Advisor on January 8. Alexander…

    Read More Alexander Widén joins Reputation and Trust Analytics’ Stockholm teamContinue

  • The Church and the Ministry of the Interior are the public sector’s biggest gainers in reputation
    News

    The Church and the Ministry of the Interior are the public sector’s biggest gainers in reputation

    December 21, 2023January 29, 2024

      The Evangelical Lutheran Church of Finland and the Ministry of the Interior saw the greatest improvement in their reputations in the 2023 “ Reputation&Trust ” survey of public administration conducted by T-Media. The Emergency Response Center Agency and the Border Guard share first place as the organizations with the best reputations. The reputation of public administration organizations was surveyed in October–November 2023, and a total of 9,932 Finns responded to the survey. The Evangelical Lutheran Church of Finland and the Ministry of the Interior…

    Read More The Church and the Ministry of the Interior are the public sector’s biggest gainers in reputationContinue

  • Jenni Santalo of VTT: It’s important to understand anseende among our key stakeholders
    News

    Jenni Santalo of VTT: It’s important to understand anseende among our key stakeholders

    December 18, 2023May 13, 2026

      anseende It’s a good idea to start reputation management by anseende , anseende says Jenni Santalo, Director of Marketing and Communications at VTT, in an interview with T-Media Academy. VTT is one of Finland’s most reputable public sector organizations in 2023. We interviewed Santalo about the keys to success in reputation management. “T-Media has had the pleasure of serving VTT continuously for over 25 years,”…

    Read More Jenni Santalo of VTT: It’s important to understand anseende among our key stakeholdersContinue

  • Recording of the " Reputation&Trust " 2023 Webinar for Public Administration
    News

    Recording of the " Reputation&Trust " 2023 Webinar for Public Administration

    December 14, 2023December 18, 2023

      The topic of our most recent webinar of the year was public trust in institutions and why it is important. You can watch the entire webinar below:  During the webinar, we congratulated the Emergency Response Center Agency, the Border Guard, and the Office of the President of the Republic as Finland’s most prestigious public administration organizations. We also congratulated the Evangelical Lutheran Church of Finland…

    Read More Recording of the " Reputation&Trust " 2023 Webinar for Public AdministrationContinue

  • The Emergency Response Center Agency and the Border Guard are the most prestigious organizations in the public sector
    News

    The Emergency Response Center Agency and the Border Guard are the most prestigious organizations in the public sector

    December 12, 2023December 12, 2023

      The Emergency Response Center Agency and the Border Guard Agency share first place as the public administration organizations with the best reputations in the “ Reputation&Trust ” 2023 survey of public administration conducted by T-Media. The Office of the President of the Republic ranks third. The reputation of public administration organizations was surveyed in October–November 2023, and a total of 9,932 Finns responded to the survey. Of the top three organizations, the Emergency Response Center Agency and…

    Read More The Emergency Response Center Agency and the Border Guard are the most prestigious organizations in the public sectorContinue

  • A person is holding a phone with the emergency call keypad displayed. The phone's screen reads "112 Emergency Call."
    News

    Wellness centers generally have a poor reputation—there are significant challenges related to management and communication

    November 30, 2023November 29, 2023

      The “ Reputation&Trust 2023” survey of wellness regions, conducted by T-Media, reveals that Soite in Central Ostrobothnia is the most reputable wellness region, with a moderate reputation score. The study examined the reputation of a total of 21 wellness regions and the level of stakeholder support among residents in those regions. T-Media surveyed the reputations of the wellness regions in August–September 2023, and a total of 5,134 residents from the regions responded to the survey…

    Read More Wellness centers generally have a poor reputation—there are significant challenges related to management and communicationContinue

  • Nina Ehrnrooth joined Reputation and Trust Analytics as a Senior Advisor
    News & Insights

    Nina Ehrnrooth joined Reputation and Trust Analytics as a Senior Advisor

    November 14, 2023November 6, 2025

      Nina Ehrnrooth, who holds a Master of Business degree, joined Reputation and Trust Analytics as a Senior Advisor on November 1, 2023. Nina, who served for many years as CEO of Partioaitta, strengthens Reputation and Trust Analytics’ expertise in developing sustainable…

    Read More Nina Ehrnrooth joined Reputation and Trust Analytics as a Senior AdvisorContinue

  • Nina Ehrnrooth joined Reputation and Trust Analytics as a Senior Advisor
    News

    Nina Ehrnrooth joined Reputation and Trust Analytics as a Senior Advisor

    November 14, 2023

      Nina Ehrnrooth began her role as Senior Advisor at Reputation and Trust Analytics on November 1, 2023. Nina has long served as CEO of Partioaitta, and she will strengthen Reputation and Trust Analytics’ expertise in the development of sustainable business operations and…

    Read More Nina Ehrnrooth joined Reputation and Trust Analytics as a Senior AdvisorContinue

  • Harri Leinikka, CEO of T-Media, on the left, and Senior Advisor Nina Ehrnrooth on the right. The Reoutation&Trust logo is in the background.
    News

    Nina Ehrnrooth has joined T-Media as Senior Advisor

    November 10, 2023November 9, 2023

      KTM Nina Ehrnrooth joined T-Media as a Senior Advisor on November 1, 2023. Nina, who served as CEO of Partioaitta for many years, will strengthen T-Media’s expertise in sustainable business development and support the company’s growth in Sweden. T-Media’s team of experts grew stronger when we welcomed her to assist our clients and support our expansion into the Swedish market…

    Read More Nina Ehrnrooth has joined T-Media as Senior AdvisorContinue

  • Paralympic
    News

    The reputations of Finnish sports federations are on the decline – the Paralympic Committee is the most reputable of these organizations

    November 7, 2023November 6, 2023

      In T-Media’s “ Reputation&Trust ” survey, the reputation of sports organizations ranges from good to moderate. The Paralympic Committee is the most reputable organization in the survey, and the Floorball Federation is the second organization to have achieved a good reputation. The Finnish Ice Hockey Association saw the largest decline in reputation in the survey. T-Media’s “ Reputation&Trust 2023” survey of sports organizations and federations, conducted in September, examined eight Finnish sports organizations…

    Read More The reputations of Finnish sports federations are on the decline – the Paralympic Committee is the most reputable of these organizationsContinue

  • Christoph Vitzthum, CEO of Fazer: "Reputation is extremely important for a company like Fazer"
    News

    Christoph Vitzthum, CEO of Fazer: "Reputation is extremely important for a company like Fazer"

    November 6, 2023May 13, 2026

      Fazer is Finland’s most reputable company in 2023. The company has been among Finland’s most reputable for 11 successful years. Riku Ruokolahti, Development Director at T-Media, interviewed Fazer Group CEO Christoph Vitzthum to find out how reputation is managed in a family-owned business with a long history. Fazer and its products…

    Read More Christoph Vitzthum, CEO of Fazer: "Reputation is extremely important for a company like Fazer"Continue

  • Consumers are cautious about energy companies – on average, these companies’ reputations are at a moderate level
    News

    Consumers are cautious about energy companies – on average, these companies’ reputations are at a moderate level

    November 3, 2023November 1, 2023

      T-Media’s energy sector survey, “ Reputation&Trust,” focused on the general public’s perceptions of companies operating in the sector in Finland. The reputations of nearly all the energy sector companies surveyed are at a moderate level. Fortum was the only company rated as having a poor reputation in the survey. In the energy sector’s “ Reputation&Trust ” survey, Finns rated the reputation of companies in the sector as moderate on average. Only the electric utility…

    Read More Consumers are cautious about energy companies – on average, these companies’ reputations are at a moderate levelContinue

  • Reputation&Trust Awards Panel Discussion
    News

    Reputation&Trust Awards Panel Discussion

    October 31, 2023October 31, 2023

      Does image follow identity? We sought an answer to this question during a panel discussion led by our Development Director, Riku Ruokolahti, at our “ Reputation&Trust ” Awards 2023 webinar. The panel discussion featured Jarno Forssell, CEO of ProCom; Anna Salmi, Head of Brand, Communications, and Sustainability at Posti; and communications consultant Antti Isokangas. You can watch the panel discussion below…

    Read More Reputation&Trust Awards Panel DiscussionContinue

  • Reputation&Trust Awards 2023 Webinar
    News

    Reputation&Trust Awards 2023 Webinar

    October 18, 2023October 20, 2023

    We honored Finland’s most reputable companies on Friday, October 13, 2023. We also took a closer look at reputation management through our “ Reputation&Trust ” assessments. Watch the full webinar below!  The “ Reputation&Trust ” study conducted by T-Media reveals that the companies with the best reputations in 2023 are Fazer, KONE, and Valio. Newcomers to the list of companies with the weakest reputations include Masku…

    Read More Reputation&Trust Awards 2023 WebinarContinue

  • Fazer is Finland’s Most Reputable Company of 2023 – Corporate Sustainability Perceptions Are on the Decline
    News

    Fazer is Finland’s Most Reputable Company of 2023 – Corporate Sustainability Perceptions Are on the Decline

    October 13, 2023October 16, 2023

      The “ Reputation&Trust ” survey conducted by T-Media reveals that the companies with the best reputations in 2023 are Fazer, KONE, and Valio. Newcomers to the list of companies with the poorest reputations include Masku and fast-fashion giants Shein and H&M. Overall criticism of companies has increased, while perceptions of their sustainability have declined. T-Media surveyed companies operating in Finland…

    Read More Fazer is Finland’s Most Reputable Company of 2023 – Corporate Sustainability Perceptions Are on the DeclineContinue

  • The reputation of companies listed on Nasdaq Helsinki is on the decline – KONE, Ponsse, and Gofore are the most reputable
    News & Insights

    The reputation of companies listed on Nasdaq Helsinki is on the decline – KONE, Ponsse, and Gofore are the most reputable

    October 6, 2023April 22, 2026

      Family-owned companies listed on Nasdaq Helsinki top the list of the most reputable companies on the exchange, receiving higher reputation ratings from retail investors than other listed companies, according to a study by Reputation and Trust Analytics. Reputation…

    Read More The reputation of companies listed on Nasdaq Helsinki is on the decline – KONE, Ponsse, and Gofore are the most reputableContinue

  • LUT Is Finland's Most Prestigious University in 2023 – University Reputations Have Economic Significance
    News

    LUT Is Finland's Most Prestigious University in 2023 – University Reputations Have Economic Significance

    October 6, 2023October 5, 2023

      The “ Reputation&Trust 2023” survey of universities, conducted by T-Media, reveals that Finland’s most reputable universities are LUT, Aalto, and the National Defense University. Finnish universities generally enjoy a good reputation among the public. T-Media surveyed the reputation of all Finnish universities among the public in February 2023. More than 2,200 respondents participated in the survey….

    Read More LUT Is Finland's Most Prestigious University in 2023 – University Reputations Have Economic SignificanceContinue

  • The option to work remotely is becoming increasingly important when choosing a job
    News

    The option to work remotely is becoming increasingly important when choosing a job

    September 26, 2023September 25, 2023

      A good salary is the most important criterion for professionals in the technical and commercial fields when choosing a job, according to an employer reputation survey conducted by T-Media. The opportunity to work remotely has risen to become one of the most important selection criteria. T-Media surveyed work-related values and job selection criteria from March to May 2023, and a total of 2,700 people responded to the survey…

    Read More The option to work remotely is becoming increasingly important when choosing a jobContinue

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  • Reputation&Trust Research Model
  • Research Services
    • Reputation&Trust Study
    • ESG perceptions
    • City Attraction&Retention
    • MediaBarometer
    • Employer Reputation
    • Stakeholder Surveys
    • Customer Survey
    • Specialized Research in Finland
  • Insights and Information
    • Views
    • How to Communicate About Your Reputation Results?
    • A Handbook on Reputation (in Finnish)
    • The book *Why Do We Need Fame?*
  • News
    • News
    • Events
    • Almedalen
  • About us
    • People
    • Join our team
    • Reputation and Trust Analytics in the Media
    • Our Commitment to Sustainability
      • Privacy Policy
    • Media Library
    • Our Customers
    • Contact Information
  • EN
    • FI
    • SV