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Reputation is built on actions and guided by knowledge. On this page, we share insights from our experts and clients on managing reputation and trust. Here you’ll find podcasts, interviews, and articles from organizations that have turned reputation management into a measurable competitive advantage.
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Reputation&Trust – Episode 9: What Makes a City Attractive?
In the ninth episode Reputation&Trust, Mari Vaattovaara, a professor of urban geography at the University of Helsinki, analyzes the results Attraction&Retention and shares her views on how a city’s reputation can…
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Reputation&Trust – Episode 8: How Did the Financial Sector Manage to Improve Its Reputation?
In the eighth episode Reputation&Trust, Arno Ahosniemi, CEO of the Finnish Financial Services Association, and communications consultant Antti Isokangas discuss the reputation of the financial sector. Economic fluctuations are reflected in people’s perceptions of companies in the financial sector. Despite this…
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The latest episode Reputation&Trust: How Tesla Lost Its Reputation—and What Can We Learn From It?
The seventh episode Reputation&Trust has been released. In this episode, our Head of Development, Riku Ruokolahti, and communications consultant Antti Isokangas discuss Tesla’s decline in reputation and what we can learn from it. Tesla’s reputation…
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Reputation&Trust is back with new episodes
Reputation&Trust is back, this time in both video and audio formats. Hosted by Antti Isokangas, the podcast discusses reputation and how to measure it, and above all…
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Reputation&Trust – Episode 5: Reputation Crises
The fifth episode Reputation&Trust focuses on reputation crises. How does a company end up in a reputation crisis? How does it recover from the crisis? What is the media’s role during a crisis…
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Reputation&Trust – Episode 4: Reputation and Responsibility
The fourth episode Reputation&Trust focuses on reputation and responsibility. How does a company’s responsible business practices affect its reputation? Can Reputation&Trust also be used…
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Reputation&Trust – Episode 3: The Reputation of Public Administration
The third episode Reputation&Trust focuses on the reputation of public administration. How does the reputation of public administration organizations differ from that of private companies? How can and should reputation be used…
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Reputation&Trust – Episode 2: Reputation and Communication
The second episode of Reputation&Trust focuses on reputation and communication. What does an organization’s reputation reveal about the success or failure of its communication efforts? How does measuring reputation become…
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Reputation&Trust – Episode 1: What Is Reputation&Trust?
What is Reputation&Trust? Trust is the foundation of all business—and trust, in turn, is based on a company’s reputation, on what people think…
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At Linnanmäki, employees define the success of the business: internal and external reputation analysis go hand in hand
Pia Adlivankin, CEO of Linnanmäki, was interviewed by Elisa Runsas, a reputation management expert at T-Media, at Reputation&Trust ceremony. The company’s own staff and Finns…
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Turkka Kuusisto explains the background to Posti’s rise in reputation: “We set out to develop Posti together, guided by a shared vision and purpose”
Riku Ruokolahti, Head of Development at T-Media, interviewed Turkka Kuusisto, CEO of Posti, who is moving to Finnair. Posti achieved Finland’s biggest rise in reputation in 2023: how…
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Jenni Santalo of VTT: It is important to understand the current state of our reputation among key stakeholders
“Reputation management should start with researching your reputation,” says Jenni Santalo, Director of Marketing and Communications at VTT, in an interview with T-Media Academy. VTT is one of Finland’s most renowned…
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Christoph Vitzthum, CEO of Fazer: "Reputation is extremely important for a company like Fazer."
Fazer is Finland’s most reputable company in 2023. The company has been among Finland’s most reputable for 11 consecutive years. Riku, Development Director at T-Media…
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Panel Discussion at the Reputation&Trust
Does image follow identity? We sought an answer to this question during a panel discussion led by our Development Director, Riku Ruokolahti, at our Reputation&Trust 2023 webinar. Joining the discussion on the panel…
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Kari Väisänen and Sari Maunula – The Two Faces of Urbanization
“The further we’ve progressed into this millennium, the more we’ve been discussing the factors related to urbanization—without forgetting its negative effects. Recently, public discourse has focused on cities…”
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Valio CEO Annikka Hurme: Trust is built through dialogue
Valio has been ranked among Finland’s ten most reputable companies ten times—that is, in every annual survey of the general public conducted by T-Media…
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Nina Elomaa and Riku Ruokolahti – ESG, Reputation, and Leadership: No One Wants to Do Business with Crooks
“Corporate responsibility has certainly been a topic of discussion for as long as business itself has existed. The pursuit of self-interest without regard for moral and ethical standards or the expectations of others is…”
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Riku Ruokolahti: The Maturity of Reputation Management
“We have a very clear understanding of our reputation, even without measuring it.” A REPUTATION DOESN’T ARISE in a vacuum; it is built right here…
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Riku Ruokolahti: Reputation is a key force against information manipulation
The information war is fought in people’s minds, and democracy as a system is based on people’s minds. This is precisely why democracy and its institutions are particularly vulnerable when an information influencer…
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Mikko Helander, CEO of Kesko: “A good reputation will continue to support strong commercial growth in the future”
Kesko CEO Mikko Helander shared his thoughts with T-Media on reputation management at a publicly traded company. At Kesko, reputation management is carried out as part of strategy implementation, and trust and reputation are measured…
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Riku Ruokolahti: What will you lose if you lose your reputation?
“People only start caring about reputation when it’s too late,” says Riku Ruokolahti, Head of Development at T-Media and author of *The Handbook of Reputation Management*. WHEN…
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Riku Ruokolahti: An employer’s image has a direct impact on a company’s business
“The most interesting aspect of an employer’s image is its impact on demand for the company’s products and services. Not on demand for jobs, but on demand for the company’s products and services…”
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Antti Isokangas of Kotipizza: A good reputation helps attract the right people to the company
Antti Isokangas, Head of Communications and Corporate Responsibility at Kotipizza Group, sat down with T-Media to discuss reputation management at Finland’s best-known restaurant brand. Kotipizza is the largest pizza chain in the Nordic countries,…
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Kari Väisänen: Good media relations require responsible corporate communications that inspire trust
“Many companies fear the media, but the media can also be a partner,” says Kari Väisänen, Senior Consultant at T-Media. Communication is always a two-way street….
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Harri Leinikka: It is worth building and monitoring your reputation among various stakeholder groups
“Effective reputation management involves multiple stakeholders,” emphasizes Harri Leinikka, CEO of T-Media. Assessing reputation among key stakeholders, such as the general public, decision-makers, the media, investors, and…
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Riku Ruokolahti: A Few Words of Thanks
It took a great deal of help to create and complete this work. Without the support of the people around me, this journey would have been…
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Riku Ruokolahti: What's happening at Reputation and Trust Analytics today?
As I write this, it is Monday, and we have our Tuesday meeting at Reputation and Trust Analytics. The Tuesday meeting has traditionally been a company-wide lunch…
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Riku Ruokolahti: What am I leading when I’m leading a reputation?
“When you manage reputation, you manage people’s interactions with the company. That’s all there is to it.” I began the section on leadership maturity at the start…
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Riku Ruokolahti: The Maturity of Reputation Management
“We have a very clear understanding of our reputation, even without measuring it.” Reputation doesn’t arise in a vacuum; it’s built right here…
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Riku Ruokolahti: When reputation and brand fought, made up, and hugged
“Without a reputation, a brand is nothing but empty promises.” Leading academics, consultants, and… were invited to the roundtable discussions at the reputation and branding seminar.
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Sari Lounasmeri and Victor Snellman, CEOs of the Finnish Foundation for Share Promotion and the Finnish Shareholders’ Association: “Investing is a matter of trust”
In a special episode Reputation&Trust , Sari Lounasmeri, CEO of the Finnish Stock Exchange Foundation, and Victor Snellman, CEO of the Finnish Shareholders’ Association, discuss the importance of reputation for publicly traded companies. “Publicly traded companies should be…
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Reputation Expert Hanna-Mari Aula: Reputation management is a comprehensive endeavor
In a special episode of the T-Media Academy, our senior expert, Dr. Hanna-Mari Aula, who has written her dissertation on reputation, explains what is most important to keep in mind when managing reputation right now. An organization…
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Fingrid CEO Jukka Ruusunen on reputation management: “Measure and improve”
Jukka Ruusunen, CEO of the transmission system operator Fingrid, leads a monopoly that operates at the heart of society. Fingrid must meet the expectations of its stakeholders on a daily basis, and that is why it…
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Empathy is an important value – Lidl learned to manage its reputation through data
Lauri Sipponen, Lidl’s former CEO, spoke at T-Media’s Reputation&Trust event about understanding stakeholders and the retail chain’s eventful journey toward building a reputation among Finnish consumers….
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Antti Vasara, CEO of VTT: “A good reputation comes from doing a good job”
Antti Vasara, CEO of VTT, believes it is important to listen carefully to all key stakeholders. “Reputation is built every day, every moment. A little…
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Amcham CEO Alexandra Pasternak-Jackson: “Reputation is one of the most important assets of any organization”
The first step toward managing and understanding reputation is to assess its current state. “Reputation is one of the most important assets of any organization,” sums up Amcham Finland’s…
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Telia CEO Heli Partanen: A strong customer relationship can weather temporary difficulties
Telia CEO Heli Partanen has seen firsthand how long-term reputation management pays off during the coronavirus crisis. CEO Heli Partanen knows that Telia…
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Tomi Korhonen, Director of Communications at Business Finland: Reputation management is a key part of crisis management
Tomi Korhonen, Director of Communications at Business Finland, notes that a company must continue to manage its reputation even in the midst of a crisis. “And above all, that’s exactly when,”…
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Jorma Mikkonen, Head of Corporate Affairs at L&T: “Reputation management is not a project but a process”
“The most important lesson we’ve learned about reputation management has been a single epiphany: emotions drive behavior. It was a small insight, but it has had a huge…
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Tuuli Kousa, Head of Communications at OP: “A reputation can be destroyed in an instant if actions and words don’t match.”
“Today, reputation is the backbone of a company’s success. A strong reputation boosts appeal, willingness to buy, and word-of-mouth recommendations,” sums up Tuuli Kousa, Head of Communications and Public Affairs at OP….
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Reputation&Trust in Public Administration: Building a Reputation Starts with Active Leadership
In the age of social media, building a reputation based on an unfounded public image is unthinkable. A solid foundation for reputation is built through organizational leadership that combines proactive decision-making, a commitment to innovation…
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Tomi Korhonen, Director of Communications at Business Finland: “Reputation management is not the sole responsibility of the communications department”
“Reputation is incredibly important to any organization, but it’s also a devilishly difficult topic,” says Tomi Korhonen, Director of Communications at Business Finland. Reputation…
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Nina Elomaa, Head of Corporate Responsibility at Fazer: “Reputation must be managed in a way that adds value to the company”
“Reputation is of enormous importance to companies. Reputation is something that needs to be managed. Reputation is capital,” says Fazer’s Head of Corporate Responsibility, summarizing the essence of reputation…
